The sales of the joint venture partner of Mercedes-Benz in China is whopping. Since the start of the year, the company has seen a 52% rise in the Chinese market, but it’s now going steady. A report from Gasgoo says that the Chinese branch is trying to breakthrough the overseas market. In an attempt to do that, they are now exporting the Wheelbase E-Class. The car has been very popular and the management of BAIC says they know that this step may help them increase their 2012 sales. If this become successful the GLK and C-Class may also be exported. Source: Gasgoo
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Klaus Maier, Mercedes China’s CEO said that the business in the country is somewhat difficult. In an interview by Dow Jones Germany, Maier said “In the first half year, the brand has grown by nearly 60 percent – in July and August is the growth will become lower”. Sales were up to 41% in the first 8 months however, they are still monitoring September’s results because July and August are weak months. Despite that, Mercedes is still positive that they will continue growing in the world’s largest car market.
In a report about the joint venture with Beijing Benz Automotive Co, Ltd., it was revealed that the GLK SUV will be locally produced in China. Currently, words are spreading that the vehicle will be equipped with a 3.0L V6 engine for the top end model. This is in line with Mercedes-Benz’ goal of pushing the brand from this year until 2012 to be at par with the fast-paced Audi. Introducing a new range of China-made vehicles, the company aims to cater to a wider market by lowering their prices. This will be made possible by making cars in the country thus avoiding high import taxes and also allow customers… Continue Reading »