Mercedes Benz

Latest Mercedes-Benz News

Mercedes-Benz launches new SUV marketing campaign powered by celebrities

While compact cars are the primary driving force behind the banner year of German car manufacturer Mercedes-Benz, the company has high hopes for its growing SUV line. With that, the company is launching a new marketing campaign for its SUVs. It’s all about showing you that the Mercedes SUV range is “At home in every terrain”—that’s the overarching catchphrase for the SUVs. According to Dr Jens Thiemer, the aim is to present the full SUV family instead of showcasing individual models. The campaign is designed to inform people about the distinct characteristics of Mercedes SUVs: “effortless superiority, confidence and poise.” For the campaign, Mercedes enlisted five celebrity ambassadors: the company’s Formula 1 champion… Continue Reading »


Mercedes-Benz USA Puts Renewed Focus on AMG Models

Mercedes-Benz USA recently revealed its new plan regarding its AMG cars. According to USA Today, company CEO Steve Cannon told journalists at the Quail Motorsports Gathering held last weekend that they are pushing for a change in their approach when it comes to selling models bearing the badge of its performance division. Cannon said that the company currently encourages its dealerships to showcase the AMG units apart from the standard Mercedes models. He pointed out that the high performance cars should be placed on a separate area in their showrooms. The Mercedes USA boss also mentioned that their sales people will receive more training in order for them to be more familiar with the… Continue Reading »


Photos of Mercedes-AMG C63 S Coupe Captured from Company Presentation

New photos of a Mercedes-Benz C-Class Coupe variant were recently leaked online. Based on the source, the said model is none other than the Mercedes-AMG C63 S Coupe. The images were first published at the Zero2Turbo website. The report didn’t say anything about where the photos originated. But looking at them, it seems they were snapped during a company presentation. A guy could be seen on the right side of the photo who appeared to be talking about it. Thus, there is a huge possibility that the source is none other than a person inside Mercedes. Regardless who took the picture, a big kudos to the person for his or her ninja-like reflexes. The images show the… Continue Reading »


It Pains Me to See This Mercedes-Benz SLS AMG Video

The Mercedes-Benz SLS AMG is all sorts of amazing. It has a captivating design, and a great engine. The car has paved the way for the development of the more powerful models of its brand, particularly its direct successor, the Mercedes-AMG GT. There is definitely a lot to love about the car. So when I saw this video of the SLS getting destroyed in the junkyard, I just couldn’t stomach it. The video below shows the car being torn apart, piece-by-piece, by the massive claws of the excavator. It wasn’t mentioned in the description of the seven-minute video why it was being broken down, but it sure did draw a lot of… Continue Reading »


Mercedes-Benz S-Class Cabriolet Revealed

We finally have a good view of the upcoming Mercedes-Benz S-Class Cabriolet without its pesky camouflage. Recently, an image showing the convertible with its roof retracted has been leaked online. The culprit is none other than Mercedes itself. It is merely a publicity stunt on their part to tease the car ahead of its official unveiling at the Frankfurt Motor Show. The last time we saw the cabrio version of the three-pointed star’s flagship model it was making its rounds on the road, but with its roof up and rear portion entirely covered by a white camo. Now it has been stripped from its wrap for all to see its… Continue Reading »


What are These Mercedes-Benz Ads Trying to Say?

Mercedes-Benz always comes up with unique ways of advertising its products to customers. Whether in print or in a video clip, it still reflects the drive of the company for innovation and excellence. Take for example the new Mercedes-Benz ads released by BBDO Chile. It featured pictures of two well-dressed individuals. But somehow, there is something wrong in the picture that viewers should discover by themselves. Check out the images below and spot what is off in each photo. It is a good idea to click each picture to see what is wrong with it. The ads serve as a medium to remind Mercedes-Benz customers that they should only choose original parts for their… Continue Reading »


How Much Will the Mercedes-Benz C-Class Coupe Cost?

The new Mercedes-Benz C-Class Coupe is definitely something to look forward to. Its lineup has the design, performance and technology that emulates the more expensive flagship model of its brand, the S-Class. But the question is, “How much will it cost?” The most reasonable starting price of the car would be somewhere along the $55,000 to $60,000 range. Other automotive analysts also put their estimates within that bracket. If that’s the case, it would be around $30,000 lower than the price of the flashy S-Class sedan and more than half less the price of the coupe version of the more classy segment. So what makes it such a good deal for buyers? First, the… Continue Reading »


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