Mercedes-Benz Fashion Week

Latest Mercedes-Benz News

Mercedes-Benz Introduces S-Class Fragrancing System at Fashion Week Berlin

The promotion for the new Mercedes-Benz S-Class continues at the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014, with the top-of-the-line vehicle range getting no less than four exclusive, upscale fragrances created in tandem with well-known perfumer Marc vom Ende. These fragrances aren’t applied to a person’s body. Instead, they’re intended for use in the interior of  S-Class vehicles. With the Mercedes-Benz fragrancing system, a car’s interior can be tailor-made to the individual’s preferences, with considerations for the interior’s color, material, and design. This new innovative feature makes the S-Class the first car to have an active and individually adjustable interior fragrance. According to Mercedes-Benz, the molecules of the fragrances are designed… Continue Reading »


Mercedes-Benz Fashion Show energizes audiences in Sydney

Things are heating up real fast in Sydney, Australia with this year’s Mercedes-Benz Fashion Week already rolling. Right from the opening, the intensity could be felt from the design collaboration between Romance was Born and Marvel Comics. Stars which included Kate Waterhouse and Lara Bingle occupied front row of an old Sydney warehouse to witness comic strip prints parading up on stage. Red mullet wigs inspired by David Bowie glided the runway along with comical armour with fans absorbing tremendous energy from the show which is now being touted as offering the most creativity in recent years. Montana Cox and Louise Van der Vorst were among the models who made… Continue Reading »


CLS 63 AMG Fashion Force Patrols NYC in Pursuit of Style

During the entirety of Mercedes-Benz Fashion Week, there’s a 2012 CLS 63 AMG dressed up in police livery patroling New York City. All of the car’s 518 horsepower will be used to taxi some of the city’s notably fashionable citizens as the event goes on. Once picked, they will get a picture taken and could get a chance to be invited to the Fashion Week’s fashion shows and culmination event to be held at the Mercedes-Benz Star Lounge. “The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to… Continue Reading »


Mercedes-Benz Presents Swedish Designers at Fashion Week Berlin

With Swedish fashion’s recent surge in popularity, it has begun to take a foothold on many major global markets—and Germany is no exception. This was evident at the Mercedes-Benz Fashion Week Berlin 2011, where the automaker presented a crop of talented Swedish designers in a show called “Made in Sweden,” featuring Camilla Norrback, Diana Orving and Ida Sjöstedt. In attendance were numerous figures in the industry, such as Mo Asumang, Bettina Cramer, Ursula Karven, Minu Barati-Fischer, and Anouschka Renzi. The audience was treated to a showcase of the three designers’ collections, displaying the innovative design elements that make each one stand out. It’s a very welcome platform as various agencies… Continue Reading »


Carolina Herrera takes Mercedes-Benz Presents designer throne

Acclaimed fashion designer Carolina Herrera has been heralded as the Mercedes-Benz Presents designer for this season’s Spring Summer 2011 Collection, which is set to take stage on the 13th of September at Lincoln Center. In case you’re wondering, yes, that is where the Mercedes-Benz Fashion Week is going to be held. The Mercedes-Benz Presents program was conceived to give honor to fashion designers that have display high regard for their craft using quality materials, creating novel styles and designs for seven years at the least. Herrera was deeply proud of her achievement as she addressed the recognition. For years, she has been designing for famous celebrities and high profile customers… Continue Reading »


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