With chairman Dieter Zetsche’s recent decision to stop development of the replacement models for the Maybach 57 and 62, the writing was on the wall for this historical brand which represented the ultimate luxury vehicle only the very rich could afford. In its golden days, a Maybach was the carriage that ferried princes, statesmen and captains of industry on their forays. The German manufacturer must have had high hopes for this ultra-luxury brand, but this did not turn out to be the case. With dismal sales and internal studies which found that an upmarket Mercedes S-Class could better bring the fight to the Maybach’s rivals, the decision to axe the… Continue Reading »
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Imagine Mercedes-Benz Silver Arrow brought to life. Then smart cars climbing the facades of skyscrapers and Maybach as the luxury carriage of Cinderella. Well, you can see all of that – in the 2011 Los Angeles Design Challenge at least. Silver Lightning : Mercedes-Benz Silver Arrow The film is set in the near future, starring two crash test dummies who will try to save Mercedes-Benz Silver Arrow from the hands of the evil Dr. Crash Barrier. They will be engaged in action packed scenes until of course, the Silver Arrow is saved. Cinderella: Maybach Berline Sindelfingen, Germany’s designers made the Maybach car as a luxury carriage with full suspension from… Continue Reading »
Talks on the proposed partnership between Maybach and Aston Martin have apparently been halted due to unreasonable demands from one of the parties. You may recall that Daimler and Aston Martin have been in talks for several months now to build the next range of models for the struggling Maybach brand. Aston Martin would have gotten access to several technologies from the German manufacturer, notably the M- and S-Class platforms plus the 4.6-liter biturbo V8. These would have provided a big boost to Aston Martin’s development of the Lagonda. Instead, Daimler has announced the cessation of the talks because of Aston Martin’s demands for money. While this development is not… Continue Reading »
If you have begun to notice that Mercedes-Benz seems to have a penchant for the number 125 these days, it’s because it’s celebrating that anniversary this year. And through the decades, Mercedes-Benz has established itself as the premier purveyor of luxury automobiles with unequalled engineering excellence. And in celebrating its 125th, what better way would there be to remind people of the company’s luxury heritage than to present an Edition 125 from Maybach? Produced to showcase the individualization options available to Maybach customers, the Edition 125 can be ordered with reclining seats in the rear, Swarovski accents, a front/rear partition and, in a nod to modernity, a 19-inch high-res screen… Continue Reading »
At first, you won’t believe your eyes at the treatment this Maybach receives in the video, as it’s hacked and chopped til it looks like Batman’s convertible. When you see a Maybach, its usual backdrop is against a gleaming tower or else you see it with some executive type getting in. Maybachs are the epitome of luxury in the 4-wheeled domain and it would be unthinkable to some to get even a scratch on its flawless paint. The fact that there are so few in the world makes it all the more seemingly untouchable. But touched it is in Jay-Z’s and Kanye’s video, where the message these rappers seem to… Continue Reading »
The photos of the new Maybach 57S are out. The first ones since Daimler took over the company. The car was shown at the Geneva International Motor Show, however this new “image” of the vehicle is being marketed now. Take a look and marvel at the new shiny red Mayback 57S. Source: Mercedes Passion Blog.
It has been reported that Daimler will be announcing their decision on Maybach on July 1st, however it seems that it will be postponed until late July. Previously, reports said that there are only two options, to axe the brand or to get a partnership with the British carmaker Aston Martin. In an article from Automotive News, a third option emerges and according to three company sources the other option is to keep Maybach as a Mercedes-Benz brand, like AMG. While AMG is the sub-brand for sports and performance vehicles, Maybach would be used for the company’s top-of-the-line models for S, CL and GL class. As of now, spokespersons of… Continue Reading »