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Maybach

Latest Mercedes-Benz News

Fate Of Maybach Division Known Soon

Despite the Mercedes-Benz division’s recent stellar performance, Daimler’s hyper luxury division remains in the doldrums, with the direction of the Maybach brand still uncertain. But for better or worse, it seems that the end of the month will see a definitive decision on the fate of the struggling marque. At this point, there seems to be two realistic options, if rumors are to be believed. The first option would be to kill the brand, despite its pedigree. The other option, which has been heard of for a long time, is for a proposed partnership to progress to the point where Daimler will agree to Aston Martin producing and ultimately developing… Continue Reading »

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Rapper Birdman Acquires $8 Million Maybach Exelero

Bryan Williams, a musician and record company owner more popularly known as Birdman is known for his collection of million-dollar automobiles. Among the vehicles in his prized collection are a $1.5 million Maybach Landaulet and a red Bugatti Veyron worth $2 million. When Williams heard about the Maybach Exelero, he was quoted as saying, “They got this new Maybach that I want that costs $8 million, I gotta have it.” Mr. Williams has no qualms about spending that kind of money as Forbes magazine estimates Birdman’s net worth at $100 million, making him the fourth wealthiest rapper after P. Diddy, Jay-Z and Dr. Dre. Birdman’s Mayback Exelero is a custom… Continue Reading »

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Daimler Announces Maybach 62 Guard Availability

It is practically a given that individuals who have the money and status to afford a Maybach need protection in today’s climate. Recognizing this need, Daimler has announced the Maybach 62 Guard, an armored version of the ultra-luxury Maybach sedan. Part of the company’s press release states, “Comfort, individualization, luxury and a very high level of safety. These requirements are satisfied to the letter on the Maybach Guard, the luxurious armoured limousine realized with integrated safety systems by the German engineers in Sindelfingen”. Already built to cope with the heavy components of the “regular” Maybach, no changes have been made to the drivetrain or suspension and brakes of the car…. Continue Reading »

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Maybach 57S Cruiserio Premieres At Geneva

In spite of Maybach’s sales performance, or maybe because of it, Daimler has seen fit to show the Xenatech Maybach 57S Cruiserio Coupe at Geneva, coinciding with the Auto Show there which opens this week. But a showroom floor is not a fitting place to showcase the ultra-luxury, -expensive and exclusive Maybach 57S. To provide the proper atmosphere, the Maybach Cruiserio is being displayed at a special pavilion in the gardens of the “La Reserve” Hotel situated by Lake Geneva. This is the official world premier for the Xenatech-built Cruiserio, which has had its first customer delivery a few months ago to a buyer in Saudi Arabia. Since most of… Continue Reading »

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Maybach Brand Is Relaunched In Indian Subcontinent

The ultra-luxury Maybach brand has been reintroduced to India by Mercedes-Benz in a nod to the growing number of rich people in the country. Customers will have a choice of two variants, namely the Maybach 57 S and the Maybach 62. Mercedes Benz first launched the Maybach brand in India in 2004 but the timing seemed premature. With the traditional developed markets already saturated, manufacturers of luxury brands are looking at other markets to boost sales. Maybach’s competitiors such as Rolls-Royce and Bentley already have a presence in India. Mercedes Benz initially launched the Maybach brand in India back in 2004. Its main competitors, BMW’s Rolls-Royce and Volkswagen AG’s Bentley,… Continue Reading »

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Maybachs On The Threshold As Daimler Debates Division’s Future

The future of the Maybach line is uncertain as Daimler CEO Dieter Zetsche revealed at the 2011 Detroit Auto Show this week. Concerning Maybach, Zetsche has said that “Everything is on the table”. Daimler is looking at all options for the super-luxury Maybach division at a time when it has seen its business falter as a result of the economic crisis. Meant to compete with Bentley, Rolls-Royce and other luxury marques, the Maybach division sold just 63 cars in the U.S. last year. Says Zetsche, “The success or failure of Maybach hardly shows up on our results, but it is something I want to have a decision on by year-end…. Continue Reading »

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Xenatech Maybach 57S Coupe Makes Appearance

A new ultraluxury player is in town and AutoKingdom, a dealer in Saudi Arabia is the first to offer the Xenatech Maybach 57S Coupe to buyers who have the means to fork out the $943,000 for such a car. Designed by Burch Fred Hardt, the new coupe, called the Cruiserio, “demonstrates a vision for design and production which AutoKingdom shares with the two German companies. This vision is the result of intellectual cooperation,” said Waleed Abdullah Al-Hokair, Chariman of AutoKingdom. The Coupe shares the same platform as the sedan, but it is wider and lower. Depending on the customer, the car is shod with 20- or 21-inch rims and benefits… Continue Reading »

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