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Mercedes-Benz Korea on a roll

It seems Executive Harald Behrend’s entry as president and chief executive of Mercedes-Benz Korea has done the company a lot of good, especially since its now experiencing its most immense growth ever in its history. It not only tripled its sales compared to 5,000 units sold back in 2007, but it is also now Korea’s number one auto importer, a position it has held since September 2009, outshining one of its biggest rival BMW. Behrend believes that his company’s success is anchored on various factors, all of which contributed to the manufacturing and marketing of Mercedes-Benz’s premium vehicles to the Korean market. Last month alone, the company sold 578 E… Continue Reading »

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