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Latest Mercedes-Benz News

Mercedes-Benz 11th in Interbrand’s ‘Best Global Brands 2013′

In the 2013 edition of the Best Global Brands list compiled by Interbrand, the Omnicom-owned global branding consultancy firm, Mercedes-Benz finished 11th overall. While the German automaker was not able to crack the top 10, that position still makes it the top luxury automotive brand on the list and the top European brand as well. This marks another year in which the Mercedes-Benz brand value has risen, a trend that started back in 2009. The 2013 value, pegged at $31.904 billion, represents an increase of around 6 percent compared with last year’s figure. Mercedes-Benz Cars’ Director of Brand Communication, Dr Jens Thiemer, expressed pride at the achievement, and pointed out… Continue Reading »

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Mercedes-Benz Placed 12th in the 2011 Top Global Brands

Mercedes-Benz was awarded as one of the top global brands. The company took the 12th spot and the number one in the premium car brand ranking. It was behind Coca-cola, Apple and Google. The “Best Global Brands” is an annual awarding of the best companies in the world that is being conducted by Interbrand Zintzmeyer & Lux. The ranking is determined by the brand’s value according to its effect with customers. The car maker, Toyota placed 11th and Mercedes’ rivals in the premium car category, BMW placed 15th and Audi placed 59th. Photo Source: Interbrand.com

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