by Keiichi (RSS feed) August 29th, 2010 at 5:08 pm
How do will you celebrate your 125th birthday? Let’s see… how about giving your loved ones a very special calendar? That’s nice, isn’t it? That’s exactly what Mercedes-Benz is doing for its 125th anniversary. The company has just spread word of the release of a very special calendar through their Mercedes-Benz Musuem Shop as well as online.
Photographer Stuttgart Hans-Peter helped in bringing the calendar into fruition. The said calendar will be featuring special images from the Mercedes-Benz Museum and will be sold for EUR29.90 starting October 15th.
Dubbed as the Mercedes-Benz Classic Calendar, it’ll be showcasing the company’s creations throughout its 125 years of existence. The images will be in large format and will be very synonymous with the Mercedes-Benz brand. The branding perspective applied to the calendar hopes to trigger emotions through the blending of Mercedes-Benz vehicle images and the architectural language of the Musuem.
The goal is to capture Mercedes-Benz’s 125-year history in a span of 12 pages. The calendar can also be used perpetually, meaning it can be used for date reference even beyond 2011.
Of course, you can expect a lot more for Mercedes-Benz’s 125th year anniversary. The calendar is just the beginning. If we were you, we’d already be making plans for the Paris Auto Show in October where the new CLS will be making its debut. See you there!
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by Keiichi (RSS feed) August 15th, 2010 at 7:57 pm
If you aren’t at Pebble Beach yet, you’re missing half of your life. Day One of the Concours d’Elegance has just wrapped up and here are photos to boot. As you can see, the event never fails to bring in crowds from all over the world, who are keen on witnessing the development of the automobile. And, as the longest living car manufacturer in the world, making them the first ever, Mercedes-Benz plays a pivotal role in such ceremonies.
It was Mercedes-Benz which invented the automobile, and it shows from the presence of the company in Day One. Mercedes-Benz Star Lounge, located on the third fairway, has more than twenty vehicles being displayed as we speak. The vehicles feature the company’s latest innovations as well as the flavor and richness of its heritage that contributed largely to the development of the automobile industry as a whole.
A highlight of Day One, apart from the cars, was the presence of the living legend himself, Sir Stirling Moss, accompanied by Mercedes-Benz Director of Communications Geoff Day. Moss delighted the crowd as he paraded in the original 300SL Gullwing while the pair discussed the classic icon in relation to its descendant, Mercedes-Benz’s super car, the SLS AMG Gullwing. It would have been something if you were there to see it—the event, the cars, the people—with your own eyes and capture it with your own lenses. For now, the pictures should keep you busy. Enjoy!
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by Michael Cavinta (RSS feed) May 20th, 2010 at 10:46 pm
According to Mercedes-Benz USA executive, Sascha Simon, with the new greenhouse gas emissions standard put into law, the auto industry is now ready to go through a big transformation in the coming 10 years, even much larger than the changes it underwent in the last 50 years. This statement was announced by the German automaker’s executive in her recent talk with young entrpeneurs at the Summit Series in Washington DC. Although he made point in stating that there’s no “silver bullet” that would be the answer to the problem of US with regards to transportation and its depedence on gasoline. Simon also added that such factors provoke the public to come up with different answers like plug-in hybrids, electric cars, power grids, charging stations and lithium-ion batteries. Although all of these suggestions can be a possible answer to the transportation problem, in reality, driving an electric vehicle can only accommodate short distance trips and is not the perfect solution to the problem.
Simon stated that a majority of drivers would need bigger vehicles that can go for longer lenghts, especially the commercial vehicles that cannot depend solely on batteries. To be able to find an answer, Mercedes-Benz is considering resources in hydrogen electric technology, which can be a main factor in reducing our reliance on fossil fuels. Mercedes-Benz would also delve into the BlueTEC clean diesel SUV’s and hybrid technology with hydrogen electric autmobiles by the year’s end, and present to their clients the these latest technology. Additionally, infrastructure disputes are hindering the technology from being used on a bigger scale. Simon stated that the new breed of buyers would be a big factor in molding the future of transportation. The progress of the program would rely on effective climate change agenda, carbon fuel supplies, and also the client’s motivation to adopt with using alternative fuel vehicles.
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by Keiichi (RSS feed) April 22nd, 2010 at 6:48 am
Sports cars have always been considered as the successful bonding between man and machine. Mercedes-Benz thus takes pride in its fleet of super sports cars to be showcased in the Mercedes-Benz Museum.
The event, dubbed the ‘Super Sports Car special exhibition’, will be held from April 27 to August 29 of this year. To be featured in the exhibition are eight historic models, namely a 1928 SSK, a 1969 C 111, a 1998 CLK-GTR, the famed 300 SL of 1954, a 1991 C 112, a 1999 Vision SLR and a 1906 75hp antique.
There was also a pre-season track warm-up on a few of these cars which were driven by notable racing celebrities, namely:
- 40 hp Mercedes Simplex, 1902. Driven by Jochen Mass.
- Mercedes-Benz SSK, 1929. Driven by Roland Asch.
- Mercedes-Benz 300 SLR Coupe, 1955. Driven by Hans Herrmann.
- Mercedes-Benz C 111 II-D, 1976. Driven by Nick Heidfeld.
- Mercedes-Benz CLK GTR Roadster, 2002. Driven by Dieter Glemser.
- Mercedes-Benz SLS AMG, 2010. Driven by Bernd Schneider.
The exhibition is located in the Museum’s Collection 5 and is part of the regular guided themed tour. So visit the Museum and be educated on these historic icons.
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by Muamer Hodzic (RSS feed) April 28th, 2009 at 10:36 am
The F-CELL Roadster built by apprentices at the Mercedes-Benz plant in Sindelfingen covered a section of the historic route taken by Bertha Benz on the past weekend. Starting in Mannheim, the fuel cell powered car was driven via Ladenburg and Heidelberg. The symbolic passing of the finish line was at the chemist’s shop in Wiesloch, where Bertha Benz stopped to refuel during the first long-distance journey in automobile history in 1888.
“This trip by the F-CELL Roadster is symbolic of the current change taking place in automobile engineering”, says Dr. Thomas Weber. “At that time Bertha Benz was not yet able to purchase the petrol she needed at a filling station, and for emission-free mobility we are also dependent on the widespread distribution of fuels for the future – electric power and hydrogen. But just as Bertha Benz refused to be discouraged by inconveniences in her day, we are just as determined to help ensure that these technologies achieve their breakthrough.”
Before the end of this year, Mercedes-Benz will commence small-series production of the B-Class with a fuel cell drive system. At the end of 2009 the first examples of the smart fortwo electric drive model will also leave the production line to enter service in the “e-mobility Berlin” project early next year.
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by Muamer Hodzic (RSS feed) June 24th, 2008 at 9:23 am
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