GLK Advertising: 180° from expected
During the run-up to the model’s market launch in October 2008, Mercedes-Benz is expanding its comprehensive marketing campaign for the GLK-Class to include print advertisements and television commercials. “Our print campaign and the TV spot focus on the typical characteristics of the GLK — the striking form and surprisingly different design,” says Dr. Olaf Gà¶ttgens, Vice President Brand Communications Mercedes-Benz Cars. “With the GLK we are providing a new opportunity for customers to enter the SUV world of our brand. And for the launch of this vehicle we have used every communication channel in order to come into direct dialogue with our customers and, in particular, young target groups.”