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Latest Mercedes-Benz News

The Mercedes-Benz GLK at SEMA 2008: Brabus GLKWidestar

There was absolutely no doubt in the mind of Professor Bodo Buschmann, President of Mercedes customization specialist BRABUS, “Even in the face of the extreme rework that characterizes the vehicles at SEMA, we were going to stick firmly to our principles and go for a more practicable solution. The GLKWidestar represents the “European” solution. The SUV was conceived by development engineers on the basis of automotive pragmatism that stands by classic Mercedes-Benz characteristics. The Widestar is an interpretation of the GLKas an on-road machine with corner-hugging agility that also pays tribute to the high levels of refinement associated with Mercedes vehicles.

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Mercedes-Benz GLK Tuner Challenge at SEMA 2008

Mercedes-Benz has created an unconventional presentation idea under the heading “Tuner Challenge”. Ahead of the equally unconventional SEMA Show in the gaming hotspot of Las Vegas, the Stuttgart company announced a competition for tuning firms. The object of desire – the compact GLK-Class. The distinctively styled automotive character with an edge seems predestined to arouse a wide range of tuning fantasies. Four fundamentally different rebuilds make one thing abundantly clear – the GLK-Class is one of the most multi-faceted SUV models ever. With each respective tuner fantasy and the help of some exotic ingredients, the SUV has been turned into an exclusive specialist for the road, beach, city or rally… Continue Reading »

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First Mercedes-Benz GLK Handed Over to Customer

Magdalena Dietz, 29, entrepreneur and PR consultant, today received the key to her new Mercedes-Benz GLK from Bremen plant manager Peter Schabert. Ms. Dietz is the first customer to take delivery of a vehicle of the entirely new GLK-Class following its market launch. The handover – of a GLK 320 CDI 4MATIC in metallic tenorite gray with numerous optional equipment features – took place in the Customer Center of the Bremen plant.

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GLK Advertising: 180° from expected

During the run-up to the model’s market launch in October 2008, Mercedes-Benz is expanding its comprehensive marketing campaign for the GLK-Class to include print advertisements and television commercials. “Our print campaign and the TV spot focus on the typical characteristics of the GLK — the striking form and surprisingly different design,” says Dr. Olaf Gà¶ttgens, Vice President Brand Communications Mercedes-Benz Cars. “With the GLK we are providing a new opportunity for customers to enter the SUV world of our brand. And for the launch of this vehicle we have used every communication channel in order to come into direct dialogue with our customers and, in particular, young target groups.”

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Mercedes-Benz presents the GLK-Class Selection

The market launch and showroom debut for new GLK-Class is scheduled to be in January of 2009, so Mercedes has decided to also launch the GLK-Class Selection, which is a range of products whose distinctive design, high-quality, robust materials that underline the versatile personality of the compact Sports Utility Vehicle. The specially selected range includes casual leisurewear for the fashion-conscious, attractive accessories for outdoor activities and elegant items for shopping excursions to the city. The most interesting of all the products offered is the iPhone pouch, which was seen at the Mercedes-Benz Fashion Week. The products which make up the Mercedes-Benz GLK-Class Selection will be available from Mercedes-Benz partners and… Continue Reading »

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Mercedes-Benz is poised to impress at SEMA with tuned GLK350′s

Recently we showed you pictures of how RENNtech is going to tune the GLK350 at this years SEMA Show, but now, we finally have pictures and information on what the other three tuners will do to their GLK350s. • RENNTech Rally Racer – Inspired by the unlimited-class rally cars at the storied Pikes Peak Hillclimb, the GLK concept represents the Mercedes-Benz performance specialist’s first hybrid powertrain to enhance acceleration off the line and out of the corners. • BRABUS Widestar – Developed by Mercedes-Benz tuning experts Brabus of Bottrop, Germany, this striking wide-track “designer suit” for the GLK includes flowing front and rear wheel arch flares and redesigned front and… Continue Reading »

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RENNtech tunes the Mercedes GLK for SEMA

In preparation for the SEMA show in Las Vegas, Mercedes may have contracted RENNtech for some “fine” tuning of their new GLK model. We are still not sure what exactly they will do to the GLK, but according to Modified Luxury & Exotics, it will be a Pikes Peak inspired GLK. This will be RENNtech’s first ever performance modified hybrid powertrain. While Mercedes has not officially confirmed their interest to be at the SEMA show, the fact that they have not only contracted RENNtech, but also Brabus, Blvd Customs and Legendary Motorcars to build a GLK for the show might be a hint at what is to come. We are… Continue Reading »

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