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Latest Mercedes-Benz News

The Mercedes-Benz GLK at SEMA 2008: A Legendary GLK

Regardless of your sport – snowboarding, wakeboarding, skateboarding or any other extreme discipline, the Rock Crawler from Legendary Motorcar Company (LMC) is designed to be the ultimate companion for those seeking an adrenaline fix. What started out as a go-anywhere brief focused on the off-road prowess of the Mercedes-Benz GLK, quickly turned into a do-anything reality when avid skateboarder Ryan Klutt, the 14 year-old son of LMC founder Peter Klutt first heard about the GLK tuner competition. Legendary Motorcar, which is more typically associated with race car fabrication and classic car restoration scene than with custom-tuning of road cars, then set about creating a vehicle that can not only get… Continue Reading »

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The Mercedes-Benz GLK at SEMA 2008: RENNtech GLK Pikes Peak

Inspired by the winged, unlimited-class rally cars of the famed Pikes Peak Hill Climb, RENNtech set about creating a GLK that could master the pack and leave the rest chewing gravel. But, this wild GLK has a few surprises beneath its menacing exterior. Hybrid powertrains are generally associated with fuel efficiency and lower emissions. However, RENNtech has taken one more benefit of the hybrid principle to turn the GLK into a formidable performer. By combining an electric motor in parallel with the 3.5 litre V6 petrol engine, RENNtech has been able to capture the impressive torque that characterises electric motor drives, adding 54 Nm to enhance the GLK’s performance off-the-line… Continue Reading »

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The Mercedes-Benz GLK at SEMA 2008: The GLK Urban Whip

When the word went out that Mercedes was running a tuner competition centred on the new GLK luxury SUV, Boulevard identified immediately with the brief for the Urban Whip and lost no time in getting to work. “I’ve been a Mercedes fan since childhood,” says Boulevard President Chris Bradley, “and when I reviewed the design brief for the Urban Whip I said to myself, ‘we can do this better than anyone’”. While it may be one of the smaller competitors in the field, Boulevard is big on ideas. Taking its inspiration from a number of Mercedes models, the company set about creating a visual interpretation of the GLK that would… Continue Reading »

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The Mercedes-Benz GLK at SEMA 2008: Brabus GLKWidestar

There was absolutely no doubt in the mind of Professor Bodo Buschmann, President of Mercedes customization specialist BRABUS, “Even in the face of the extreme rework that characterizes the vehicles at SEMA, we were going to stick firmly to our principles and go for a more practicable solution. The GLKWidestar represents the “European” solution. The SUV was conceived by development engineers on the basis of automotive pragmatism that stands by classic Mercedes-Benz characteristics. The Widestar is an interpretation of the GLKas an on-road machine with corner-hugging agility that also pays tribute to the high levels of refinement associated with Mercedes vehicles.

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Mercedes-Benz GLK Tuner Challenge at SEMA 2008

Mercedes-Benz has created an unconventional presentation idea under the heading “Tuner Challenge”. Ahead of the equally unconventional SEMA Show in the gaming hotspot of Las Vegas, the Stuttgart company announced a competition for tuning firms. The object of desire – the compact GLK-Class. The distinctively styled automotive character with an edge seems predestined to arouse a wide range of tuning fantasies. Four fundamentally different rebuilds make one thing abundantly clear – the GLK-Class is one of the most multi-faceted SUV models ever. With each respective tuner fantasy and the help of some exotic ingredients, the SUV has been turned into an exclusive specialist for the road, beach, city or rally… Continue Reading »

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First Mercedes-Benz GLK Handed Over to Customer

Magdalena Dietz, 29, entrepreneur and PR consultant, today received the key to her new Mercedes-Benz GLK from Bremen plant manager Peter Schabert. Ms. Dietz is the first customer to take delivery of a vehicle of the entirely new GLK-Class following its market launch. The handover – of a GLK 320 CDI 4MATIC in metallic tenorite gray with numerous optional equipment features – took place in the Customer Center of the Bremen plant.

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GLK Advertising: 180° from expected

During the run-up to the model’s market launch in October 2008, Mercedes-Benz is expanding its comprehensive marketing campaign for the GLK-Class to include print advertisements and television commercials. “Our print campaign and the TV spot focus on the typical characteristics of the GLK — the striking form and surprisingly different design,” says Dr. Olaf Gà¶ttgens, Vice President Brand Communications Mercedes-Benz Cars. “With the GLK we are providing a new opportunity for customers to enter the SUV world of our brand. And for the launch of this vehicle we have used every communication channel in order to come into direct dialogue with our customers and, in particular, young target groups.”

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