The Mercedes-Benz Fashion Festival is happening in Brisbane, and it’s about to generate around $5 million worth of retail boost, surpassing the previous year’s $4 million. That’s according to MBFF Director Lindsay Bennet. This can be seen from visitors buying clothes to wear in the Festival itself as well the outfits that they see being ramped up on stage. Bennet says the one store, Scanlan & Theodore, actually sold out their stock of shoes on Saturday evening, while Camargue was able to sell their whole collection in just two days in the previous year. It’s very, very clear that the Festival drives an increase in spending and buying amongst both… Continue Reading »
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You can never have a supercar without a matching wrist product to show your love for it in social gatherings or even at the office. That’s why Faibein Cacheux decided to fill in the gap left by Mercedes-Benz’s past timepiece partners. Since most of the wristwatch makers have not offered a patented design to collaborate with the SLS AMG, Cacheux was more than willing to claim that honor. Cacheux, a young French entrepreneur and industrial designer created this unique watch concept to bear company with the SLS AMG Gullwing supercar. Part of its unique features are a tourbillon movement spinning around the central hub, and a meter that shows the… Continue Reading »
A wave of fashion is about to be unleashed starting July 7 at Mercedes-Benz’s Fashion Week Berlin as the best designers from the heart of Germany flock together to party. IMG Fashion Vice President Maia Guarnaccia was ecstatic, telling the press how she felt about the upcoming event. She believes that Mercedes-Benz has done a great job domestically and globally promoting the Fashion Week Berlin, as proven by the large number of designers—both first timers and comeback seasoned veterans—that registered for the event. A huge contributor to the success of the event’s promotional campaign comes in the form of model-turned-actress Milla Jovovich, who starred the leading role consecutively in all… Continue Reading »
Keeping up to date with the latest in fashion? Then check out the Mercedes-Benz Fashion Week Swim this July 15. None other than designer Trina Turk and her Spring 2011 swimwear collection will be rallying the stage as this year’s Mercedes-Benz Presents chosen designer. The program is an annual affair that awards designers who excel in their art and are known for their designs’ innovativeness and quality. To be held at the Releigh in Miami Beach, Florida, the event will showcase Turk’s designs which were heavily inspired by Acapulco City’s trends back in the Sixties and Seventies. The city of Acapulco is popular amongst famous celebrities and the rich and… Continue Reading »
The GLK served as a source of inspiration for the exclusive iPhone pouch, a limited-edition item created specially for Mercedes-Benz Fashion Week. The cut-out transparent GLK lettering has been lavishly trimmed with crystallized Swarovski Elements. The effect is eye-catching: when the iPhone display is activated, the refraction of light through the fine-cut crystals ensures that the GLK lettering shimmers in an attractive play of colours. The inside of the GLK iPhone pouch is lined with a special magenta-coloured fabric.
Mercedes-Benz is the title sponsor of Mercedes-Benz Fashion Weeks in Berlin, New York, Los Angeles, Miami and Mexico City, and supports numerous fashion events in Milan, Stockholm, Amsterdam and elsewhere in the world. “People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments,” says Dr. Olaf Gà¶ttgens, Vice-President Brand Communications Mercedes-Benz Cars.