Mercedes-Benz Fashion releases its new campaign and film for Autumn/Winter 2016. Its subject is the new facelifted Mercedes-Benz SL. The campaign is titled as “Obsession with an Icon.” It showcases the SL wrapped in blue latex to highlight its striking curves and lines. The name of the campaign is also just befitting for the colorful history of the SL class that goes all the way back to 1954. The gorgeous Russian supermodel Natasha Poly is chosen to star in the campaign. She plays the part of someone really obsessed with the SL as shown by her powerful emotions in the presentation. The model appears sexily clad in matching tight-fitting blue latex to complement the sensual… Continue Reading »
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The Mercedes-Benz of Laguna Niguel has signed on to be one of the sponsors for the Summer Fashion Extravaganza event organized by the Fashion Destination Group together with Working Wardrobes. The event, which will be held on June 9, will feature a lot of festivities as well as personalities from the fashion industry. For its part, Mercedes-Benz will be showcasing some of its luxury car models—most likely straight from the Laguna Niguel dealership. After all, fashion is a luxurious endeavor, and Mercedes-Benz has been very active in this industry as evidenced by Mercedes-Benz Fashion Week. Among the highlights of the event are the FDG designer showcase and the luxury fashion… Continue Reading »
Things are heating up real fast in Sydney, Australia with this year’s Mercedes-Benz Fashion Week already rolling. Right from the opening, the intensity could be felt from the design collaboration between Romance was Born and Marvel Comics. Stars which included Kate Waterhouse and Lara Bingle occupied front row of an old Sydney warehouse to witness comic strip prints parading up on stage. Red mullet wigs inspired by David Bowie glided the runway along with comical armour with fans absorbing tremendous energy from the show which is now being touted as offering the most creativity in recent years. Montana Cox and Louise Van der Vorst were among the models who made… Continue Reading »
Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style. Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people… Continue Reading »
The GLK served as a source of inspiration for the exclusive iPhone pouch, a limited-edition item created specially for Mercedes-Benz Fashion Week. The cut-out transparent GLK lettering has been lavishly trimmed with crystallized Swarovski Elements. The effect is eye-catching: when the iPhone display is activated, the refraction of light through the fine-cut crystals ensures that the GLK lettering shimmers in an attractive play of colours. The inside of the GLK iPhone pouch is lined with a special magenta-coloured fabric.
Mercedes-Benz is the title sponsor of Mercedes-Benz Fashion Weeks in Berlin, New York, Los Angeles, Miami and Mexico City, and supports numerous fashion events in Milan, Stockholm, Amsterdam and elsewhere in the world. “People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments,” says Dr. Olaf Gà¶ttgens, Vice-President Brand Communications Mercedes-Benz Cars.