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Latest Mercedes-Benz News

Mercedes-Benz to Sponsor Summer Fashion Extravaganza

The Mercedes-Benz of Laguna Niguel has signed on to be one of the sponsors for the Summer Fashion Extravaganza event organized by the Fashion Destination Group together with Working Wardrobes. The event, which will be held on June 9, will feature a lot of festivities as well as personalities from the fashion industry. For its part, Mercedes-Benz will be showcasing some of its luxury car models—most likely straight from the Laguna Niguel dealership. After all, fashion is a luxurious endeavor, and Mercedes-Benz has been very active in this industry as evidenced by Mercedes-Benz Fashion Week. Among the highlights of the event are the FDG designer showcase and the luxury fashion… Continue Reading »

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Mercedes-Benz Fashion Show energizes audiences in Sydney

Things are heating up real fast in Sydney, Australia with this year’s Mercedes-Benz Fashion Week already rolling. Right from the opening, the intensity could be felt from the design collaboration between Romance was Born and Marvel Comics. Stars which included Kate Waterhouse and Lara Bingle occupied front row of an old Sydney warehouse to witness comic strip prints parading up on stage. Red mullet wigs inspired by David Bowie glided the runway along with comical armour with fans absorbing tremendous energy from the show which is now being touted as offering the most creativity in recent years. Montana Cox and Louise Van der Vorst were among the models who made… Continue Reading »

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‘Icons of Style’ Making of Video

Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort  and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style. Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people… Continue Reading »

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Karolina Kurkova Selected for Mercedes-Benz Campaign [Gallery]

Monochromatic imagery is the theme for Mercedes-Benz’s fashion campaign for the Autumn/Winter 2011 season. Supermodel Karolina Kurkova has been selected to partner with the Mercedes-Benz CLS in the campaign. Entitled “Captivated”, Mercedes-Benz chose acclaimed fashion photographer Craig McDean and British creative director David James to create the spectacular fashion visual. The pair were tasked to transform the dynamic, athletic design of the new CLS into a powerful yet feminine fashion image. Karolina Kurkova says that the CLS is “a beautifully smooth and luxurious car that immediately appealed to me. It has these fascinating contours that I wanted to convey with my body language during the shooting. I can imagine myself… Continue Reading »

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Mercedes-Benz Accessories Autumn Collection up for grabs

Want to impress your partner? Then how about getting him or her an exclusive gift item from Mercedes-Benz Accessories? The company is showcasing its latest autumn collection of extremely extravagant fashion items and accessories for both the business types and the fun-loving recreational adventurists. All the items for sale are made with top-quality materials, highlighting exceptional design and immense attention to detail. The items are divided between two collections, namely the Mercedes-Benz Essentials and the Mercedes-Benz Lifestyle Selection. The first collection features practical business and recreational accessories such as a ladies’ maritime look polo shirt, matching neckscarf, polo shirt for men, and a unisex sunglasses with black acetate frame, high-quality… Continue Reading »

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Carolina Herrera takes Mercedes-Benz Presents designer throne

Acclaimed fashion designer Carolina Herrera has been heralded as the Mercedes-Benz Presents designer for this season’s Spring Summer 2011 Collection, which is set to take stage on the 13th of September at Lincoln Center. In case you’re wondering, yes, that is where the Mercedes-Benz Fashion Week is going to be held. The Mercedes-Benz Presents program was conceived to give honor to fashion designers that have display high regard for their craft using quality materials, creating novel styles and designs for seven years at the least. Herrera was deeply proud of her achievement as she addressed the recognition. For years, she has been designing for famous celebrities and high profile customers… Continue Reading »

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Fashion Festival drives spending spree in Brisbane

The Mercedes-Benz Fashion Festival is happening in Brisbane, and it’s about to generate around $5 million worth of retail boost, surpassing the previous year’s $4 million. That’s according to MBFF Director Lindsay Bennet. This can be seen from visitors buying clothes to wear in the Festival itself as well the outfits that they see being ramped up on stage. Bennet says the one store, Scanlan & Theodore, actually sold out their stock of shoes on Saturday evening, while Camargue was able to sell their whole collection in just two days in the previous year. It’s very, very clear that the Festival drives an increase in spending and buying amongst both… Continue Reading »

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