Posts with tag: fashion

‘Icons of Style’ Making of Video

Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort  and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style.

Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people who do this for a living gives you a healthy respect for the skills and professionalism they bring to presenting a product.

Karolina Kurkova Selected for Mercedes-Benz Campaign [Gallery]

Karolina Kurkova MBFWB AW 2011 2 597x396 Karolina Kurkova Selected for Mercedes Benz Campaign [Gallery]
Monochromatic imagery is the theme for Mercedes-Benz’s fashion campaign for the Autumn/Winter 2011 season. Supermodel Karolina Kurkova has been selected to partner with the Mercedes-Benz CLS in the campaign. Entitled “Captivated”, Mercedes-Benz chose acclaimed fashion photographer Craig McDean and British creative director David James to create the spectacular fashion visual. The pair were tasked to transform the dynamic, athletic design of the new CLS into a powerful yet feminine fashion image.

Karolina Kurkova says that the CLS is “a beautifully smooth and luxurious car that immediately appealed to me. It has these fascinating contours that I wanted to convey with my body language during the shooting. I can imagine myself behind the wheel of the Mercedes-Benz CLS. It fits my style. Since I recently got my driving license, I need to gain more experience driving. And I’m sure that would be great fun with the new CLS.”

The visual will launch at the Mercedes-Benz Fashion Week Berlin in January 2011. With “Captivated”, Mercedes-Benz will maintain their reputation for producing visionary fashion campaigns. Actively involved in multiple fashion events in over thirty countires, Mercedes-Benz is present in established fashion weeks in Berlin, New York, London, Milan and Paris.

Mercedes-Benz Accessories Autumn Collection up for grabs

mercedes benz presents new fashion and accessories collections 25049 1 307x470 Mercedes Benz Accessories Autumn Collection up for grabs

Want to impress your partner? Then how about getting him or her an exclusive gift item from Mercedes-Benz Accessories? The company is showcasing its latest autumn collection of extremely extravagant fashion items and accessories for both the business types and the fun-loving recreational adventurists. All the items for sale are made with top-quality materials, highlighting exceptional design and immense attention to detail.

The items are divided between two collections, namely the Mercedes-Benz Essentials and the Mercedes-Benz Lifestyle Selection. The first collection features practical business and recreational accessories such as a ladies’ maritime look polo shirt, matching neckscarf, polo shirt for men, and a unisex sunglasses with black acetate frame, high-quality Zeiss lenses and 3D star emblazoned on the bridge. There’s also a rollerball pen with a logo laser-engraved onto the clip, as well as a key fob with three small keyrings plus a 3D star on all sides. A ladies’ watch completes the collection featuring Swarovski crystals and anti-allergic stainless steel.

The second collection, meanwhile, includes wristwatches for both ladies and men, an elegant black business bag for women made of Nylon, gold-colored metal fittings and lacquered leather trim,  featuring a padded laptop compartment and removable shoulder strap. It’s a soft handbag that exudes a natural leather hue that’s perfect for the ladies out there.

For the men, a mini-knife is a must, showcasing CRYSTALLIZED Swarovski Elements and hand-polished, high-gloss stainless steel clasp. It should come in handy when opening letters and boxes in style.

Check it out folks. It’s the next best thing to owning a Mercedes-Benz.

Carolina Herrera takes Mercedes-Benz Presents designer throne

carolina herrera awarded the mercedes benz presents title 23692 1 Carolina Herrera takes Mercedes Benz Presents designer throne

Acclaimed fashion designer Carolina Herrera has been heralded as the Mercedes-Benz Presents designer for this season’s Spring Summer 2011 Collection, which is set to take stage on the 13th of September at Lincoln Center. In case you’re wondering, yes, that is where the Mercedes-Benz Fashion Week is going to be held.

The Mercedes-Benz Presents program was conceived to give honor to fashion designers that have display high regard for their craft using quality materials, creating novel styles and designs for seven years at the least.

Herrera was deeply proud of her achievement as she addressed the recognition. For years, she has been designing for famous celebrities and high profile customers that include Renee Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey and Camille Belle. So yes, she’s well-known in the entertainment industry for her talents. Now, she’s part of the honor roll that includes Monique Lhuillier, Badgley Mischka, Narciso Rodriguez and CHADO Ralph Rucci.

Herrera possesses immeasurable grace, accurate hands and an eye for fine details, parallel to everything that Mercedes-Benz stands for in the realm of premium car manufacturing. Her appointment affirms the impact and importance that Mercedes-Benz Fashion Week has on the fashion industry.

If you want to see her works, and at the same time lavish in high-end fashion, then Mercedes-Benz Fashion Week is the place to be.

Fashion Festival drives spending spree in Brisbane

516885 mbff Fashion Festival drives spending spree in Brisbane

The Mercedes-Benz Fashion Festival is happening in Brisbane, and it’s about to generate around $5 million worth of retail boost, surpassing the previous year’s $4 million. That’s according to MBFF Director Lindsay Bennet. This can be seen from visitors buying clothes to wear in the Festival itself as well the outfits that they see being ramped up on stage.

Bennet says the one store, Scanlan & Theodore, actually sold out their stock of shoes on Saturday evening, while Camargue was able to sell their whole collection in just two days in the previous year. It’s very, very clear that the Festival drives an increase in spending and buying amongst both locals and visitors.

The purpose-built marquee at South Bank’s Cultural Forecourt was filled to capacity on Saturday night, and presently there are very few remaining tickets that are available for the rest of the week’s shows. Recent highlights of the Festival include an exciting show of local designers’ brand new season swimwear collections which include White Sands, Rebecca Manning Swim and Riot. Also up on stage is last year’s Fashion competition champion Blanc + Delta, strutting alongside designers and boutiques from Brisbane and interstate brands that include Lady Petrova.

If you sum it all up, there are around 38 designers from Brisbane, 24 from the rest of Australian continent and 24 from other countries participating in this year’s event. So if you’re living in the Land Down Under, make sure to bring yourself and your purse to the Mercedes-Benz Fashion Festival in Brisbane.

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