by Keiichi (RSS feed) August 26th, 2010 at 10:41 am
Acclaimed fashion designer Carolina Herrera has been heralded as the Mercedes-Benz Presents designer for this season’s Spring Summer 2011 Collection, which is set to take stage on the 13th of September at Lincoln Center. In case you’re wondering, yes, that is where the Mercedes-Benz Fashion Week is going to be held.
The Mercedes-Benz Presents program was conceived to give honor to fashion designers that have display high regard for their craft using quality materials, creating novel styles and designs for seven years at the least.
Herrera was deeply proud of her achievement as she addressed the recognition. For years, she has been designing for famous celebrities and high profile customers that include Renee Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey and Camille Belle. So yes, she’s well-known in the entertainment industry for her talents. Now, she’s part of the honor roll that includes Monique Lhuillier, Badgley Mischka, Narciso Rodriguez and CHADO Ralph Rucci.
Herrera possesses immeasurable grace, accurate hands and an eye for fine details, parallel to everything that Mercedes-Benz stands for in the realm of premium car manufacturing. Her appointment affirms the impact and importance that Mercedes-Benz Fashion Week has on the fashion industry.
If you want to see her works, and at the same time lavish in high-end fashion, then Mercedes-Benz Fashion Week is the place to be.
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by Keiichi (RSS feed) August 9th, 2010 at 11:02 am
The Mercedes-Benz Fashion Festival is happening in Brisbane, and it’s about to generate around $5 million worth of retail boost, surpassing the previous year’s $4 million. That’s according to MBFF Director Lindsay Bennet. This can be seen from visitors buying clothes to wear in the Festival itself as well the outfits that they see being ramped up on stage.
Bennet says the one store, Scanlan & Theodore, actually sold out their stock of shoes on Saturday evening, while Camargue was able to sell their whole collection in just two days in the previous year. It’s very, very clear that the Festival drives an increase in spending and buying amongst both locals and visitors.
The purpose-built marquee at South Bank’s Cultural Forecourt was filled to capacity on Saturday night, and presently there are very few remaining tickets that are available for the rest of the week’s shows. Recent highlights of the Festival include an exciting show of local designers’ brand new season swimwear collections which include White Sands, Rebecca Manning Swim and Riot. Also up on stage is last year’s Fashion competition champion Blanc + Delta, strutting alongside designers and boutiques from Brisbane and interstate brands that include Lady Petrova.
If you sum it all up, there are around 38 designers from Brisbane, 24 from the rest of Australian continent and 24 from other countries participating in this year’s event. So if you’re living in the Land Down Under, make sure to bring yourself and your purse to the Mercedes-Benz Fashion Festival in Brisbane.
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by Keiichi (RSS feed) July 14th, 2010 at 2:33 am
You can never have a supercar without a matching wrist product to show your love for it in social gatherings or even at the office. That’s why Faibein Cacheux decided to fill in the gap left by Mercedes-Benz’s past timepiece partners. Since most of the wristwatch makers have not offered a patented design to collaborate with the SLS AMG, Cacheux was more than willing to claim that honor.
Cacheux, a young French entrepreneur and industrial designer created this unique watch concept to bear company with the SLS AMG Gullwing supercar. Part of its unique features are a tourbillon movement spinning around the central hub, and a meter that shows the watch’s power reserve right at the six o’clock mark. They’re intricately encased in a titanium case and fastens comfortably on your arm with a beautiful neoprene strap.
But here’s where the watch’s exclusivity bears its presence—buttons that remotely control the SLS AMG’s Gullwing doors, just like Jaeger-LeCoultre’s Aston Martin transponder. You—can’t get—cooler—than that.
Of course, Cacheux’s design is just a concept. But who knows? If Mercedes-Benz decides to ride with it, you may be able to spend some moolah on getting it on your own wrist one day.
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by Keiichi (RSS feed) June 30th, 2010 at 11:51 am
A wave of fashion is about to be unleashed starting July 7 at Mercedes-Benz’s Fashion Week Berlin as the best designers from the heart of Germany flock together to party. IMG Fashion Vice President Maia Guarnaccia was ecstatic, telling the press how she felt about the upcoming event. She believes that Mercedes-Benz has done a great job domestically and globally promoting the Fashion Week Berlin, as proven by the large number of designers—both first timers and comeback seasoned veterans—that registered for the event.
A huge contributor to the success of the event’s promotional campaign comes in the form of model-turned-actress Milla Jovovich, who starred the leading role consecutively in all three Resident Evil films. Taking exclusive pictures of the actress is legendary fashion photographer Miles Aldrige, wearing a Philip Treacy masterpiece design. Her photos will be put up on display at the venue as a treat for all her fans.
The event’s brand new image is one of fascination and individuality—traits that they share with Mercedes-Benz. The organizers of the fashion event hope to inspire designers from all over the world to be bold about presenting their work while enticing guests to revel in the world of fashion and design.
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by Keiichi (RSS feed) June 30th, 2010 at 11:24 am
Keeping up to date with the latest in fashion? Then check out the Mercedes-Benz Fashion Week Swim this July 15. None other than designer Trina Turk and her Spring 2011 swimwear collection will be rallying the stage as this year’s Mercedes-Benz Presents chosen designer. The program is an annual affair that awards designers who excel in their art and are known for their designs’ innovativeness and quality.
To be held at the Releigh in Miami Beach, Florida, the event will showcase Turk’s designs which were heavily inspired by Acapulco City’s trends back in the Sixties and Seventies. The city of Acapulco is popular amongst famous celebrities and the rich and powerful for being a getaway for glamour and fashion. Featuring very unique print designs and a kaleidoscope of colors, patterns, free flowing shapes and elegant mixtures of black and white, the collection will be flaunted in great detail, including gold pieces custom designed for Turk’s signature patterns and here passion for classic jewelry and architecture.
Turk is terribly pleased to have been chosen designer of the year, it being a very special recognition amidst a vast industry that already has countless famous names. She says such an honor highlights her deep commitment towards creating unique and innovative designs and quality craftsmanship, something that Mercedes-Benz is very well known for.
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by Muamer Hodzic (RSS feed) July 18th, 2008 at 9:16 am
The GLK served as a source of inspiration for the exclusive iPhone pouch, a limited-edition item created specially for Mercedes-Benz Fashion Week. The cut-out transparent GLK lettering has been lavishly trimmed with crystallized Swarovski Elements. The effect is eye-catching: when the iPhone display is activated, the refraction of light through the fine-cut crystals ensures that the GLK lettering shimmers in an attractive play of colours. The inside of the GLK iPhone pouch is lined with a special magenta-coloured fabric.
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by Muamer Hodzic (RSS feed) July 17th, 2008 at 11:11 am
Mercedes-Benz is the title sponsor of Mercedes-Benz Fashion Weeks in Berlin, New York, Los Angeles, Miami and Mexico City, and supports numerous fashion events in Milan, Stockholm, Amsterdam and elsewhere in the world. “People are interested in the things that connect them to their personal lifestyles. This is why we’ve been aiming for years to present the Mercedes-Benz brand within the lifestyle environments of our target groups. Fashion is one of those environments,” says Dr. Olaf Gà¶ttgens, Vice-President Brand Communications Mercedes-Benz Cars.
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