Fashion Week

Latest Mercedes-Benz News

Entertaining Video For Fashion Show Sound Director Created By Mercedes-Benz

Mercedes-Benz has been the sponsor of the Fashion Week events, including Fashion Week Berlin, for some time already. With this, the company decided to pay homage to the sound director of the show, as shown on a report from Music is normally played during fashion shows, and the person behind the music during these events is the sound director. The most famous sound director in the world, Michel Gaubert, is the man behind the music during the event. A video that depicted the life of Gaubert was created by Mercedes-Benz which further increased the fame of the renowned sound director. The video showed Gaubert with puppet that had his… Continue Reading »


Mercedes-Benz Introduces S-Class Fragrancing System at Fashion Week Berlin

The promotion for the new Mercedes-Benz S-Class continues at the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014, with the top-of-the-line vehicle range getting no less than four exclusive, upscale fragrances created in tandem with well-known perfumer Marc vom Ende. These fragrances aren’t applied to a person’s body. Instead, they’re intended for use in the interior of  S-Class vehicles. With the Mercedes-Benz fragrancing system, a car’s interior can be tailor-made to the individual’s preferences, with considerations for the interior’s color, material, and design. This new innovative feature makes the S-Class the first car to have an active and individually adjustable interior fragrance. According to Mercedes-Benz, the molecules of the fragrances are designed… Continue Reading »


Mercedes-Benz Presents Swedish Designers at Fashion Week Berlin

With Swedish fashion’s recent surge in popularity, it has begun to take a foothold on many major global markets—and Germany is no exception. This was evident at the Mercedes-Benz Fashion Week Berlin 2011, where the automaker presented a crop of talented Swedish designers in a show called “Made in Sweden,” featuring Camilla Norrback, Diana Orving and Ida Sjöstedt. In attendance were numerous figures in the industry, such as Mo Asumang, Bettina Cramer, Ursula Karven, Minu Barati-Fischer, and Anouschka Renzi. The audience was treated to a showcase of the three designers’ collections, displaying the innovative design elements that make each one stand out. It’s a very welcome platform as various agencies… Continue Reading »


Mercedes-Benz Renews Its Sponsorship For Fashion Week

Mercedes-Benz shows their dedication to the world of fashion by making known to the public their renewal of sponsorship for Fashion Week for another three years.  This deal consists of two Mercedes-Benz Fashion Week events in New York and one Miami Mercedes-Benz Fashion Week SWIM show every year which will be handled by the famous IMG Fashion.  Scheduled in September, will be The Spring 2011 Collections that will be held in a brand new location which is in New York’s Lincoln Center.  According to the Vice President of Marketing for Mercedes-Benz USA, Stephen Cannon, it shows that the industry supports the Mercedes-Benz Fashion Week  by converting the Lincoln Center to… Continue Reading »


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