Mercedes-Benz Wins Popularity Contest on the Social Media
Based on a popular benchmarking platform, Mercedes-Benz is the most popular car brand in the digital media for the first half of 2014. The assessment of the top car brands in the world was facilitated by eBench. The period covered was from January 1, 2014 to June 30, 2014. The automakers that were included in the study, aside from Mercedes-Benz, were Audi, BMW, Aston Martin, Jaguar, Ferrari, Porsche, Lamborghini, Lexus and Land Rover. The selection was based on the top 10 most active prestigious car brands in the world at present. Thirteen metrics was used in the evaluation. The metrics was based from the current top four social media platforms… Continue Reading »