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Latest Mercedes-Benz News

Looking Back at the Mercedes-Benz AMG and Ducati Partnership

It was only a year ago that Mercedes-Benz AMG had a pretty solid marketing partnership with the premium motorcycle manufacturer Ducati. That partnership ended on the heels of Ducati being acquired by Audi, a Mercedes-Benz rival in the luxury car market. Even with the partnership having ended several months ago, it’s still nice to look back at the partnership that served as a true marvel for design and performance. The partnership has resulted in some pretty nifty collaborations, such as the Ducati Diavel AMG Special Edition, which made its way to the stage of the 2011 Frankfurt Motor Show. There was also the couple of ‘streetfighter yellow’ models outed by… Continue Reading »

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AMG and Ducati Partnership Ends

After Audi announced that they have acquired Ducati from Investindustrial Group, AMG also released a short statement that it has ended its “marketing cooperation” with the motorcycle brand. This is not surprising, since Audi is a competitor of Mercedes-Benz. Some blogs speculated that Mercedes-Benz AMG bid to buy Ducati, however, the three-star brand cleared that it was never part of their plans, saying “Our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.” Here’s AMG’s official and brief statement: Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a… Continue Reading »

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SLK 55 AMG Streetfighter Seen In The Flesh

A few posts ago, we announced to you the Diavel/SLK 55 AMG pairing, which is the result of the Ducati/AMG collaboration. Now, a video has come out of the Streetfighter SLK 55 AMG which was taken at a recent car show. In the flesh, the SLK55 AMG looks like it’s ready to take on multiple opponents, as its moniker implies. Decked out in Ducati’s yellow and black Streetfighter combination, this SLK 55 AMG is uniquely styled, down to the yellow LEDs that mark the doorsills. The dashboard and the console is decked out in carbon fiber highlights to emphasize the car’s sporting intentions, and the yellow and black exterior announce… Continue Reading »

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Ducati Rider Fumbles Over AMG DTM Race Car

As partners in product promotion, AMG and Ducati continue to share more events, a recent one being the press event in China. Now AMG has seen fit to have Ducati’s team rider sample its DTM race car, coached by no less than David Coulthard, F1 driver and recently appointed AMG ambassador. Despite being a world champion rider in his own right, Hayden found AMG’s DTM C-Class race car a bit of a handful. Not for want of the proper reflexes, surely. As you will see in the video below, it takes more than innate skills to handle such a car, which has 480 horsepower on tap, reaches 0-60 mph in… Continue Reading »

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Ducati-AMG Experience Held In Beijing Racetrack

Resulting from the Ducati-AMG agreement inked last year, the Goldenport International Circuit in Beijing was one of the venues where a combined AMG and Ducati Driving /Riding Experience was recently held. Using Ducati’s latest model Diavel, Gianluca Lozzi of the Go Pro Riding School toured several media riders on laps of the circuit, using other Ducati motorbikes such as the Hypermotard 796, Monster 796, Streefighter and Diavel. On display only were Ducati’s superstar bikes, such as the Diavel Carbon, Superbike 1198 SP and Multistrada 1200 S Touring. Further collaboration between the Ducati and AMG brands was announced by Evan Mak, General Manager of Ducati China, who said that “With the… Continue Reading »

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Nick Hayden gets keys to his brand new CLS 63 AMG

A brand new Mercedes-Benz CLS 63 AMG was delivered to Ducati MotoGP works driver Nicky Hayden. Actually, the 2006 motorcycle world champion went to Affalterbach himself to receive the keys to his new Mercedes barely a couple of days after finishing third place in race in Jerez, Spain. Greeting him at Affalterbach was Mercedes-AMG GmbH CEO Ola Kallenius who handed him the keys of his specially-chosen limited series “Edition One” model which combines premium interior detailing with a brand new and exciting grey SHAPE matt paintjob. Hayden’s new car has been upgraded with AMG’s Performance package, upping the ante of its AMG 5.5-liter V8 to 410 kw (557 hp) and… Continue Reading »

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EXCLUSIVE: Mercedes-Benz is buying Ducati – Entering Motorcycle Business!!! (April Fools’ Joke :))

While everyone thought that the deal between AMG and Ducati was just a partnership, it seems that Dr. Z has inked a deal with the Italian motorcycle manufacturer and has brought it under the Daimler AG family. According to exclusive first-hand sources, the deal is worth just under $15 Billion, which is a pretty heft price for a company that only makes EUR 430 million in revenue. It said that the Ducati brand will be phased out and replaced by a new company, dubbed as Mercedes-Benz Bertha (paying homage to the wife of Karl Benz) Mercedes will now directly compete with BMW and their motorcycle business, which means that they… Continue Reading »

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