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Dr. Dieter Zetsche

Latest Mercedes-Benz News

Faulty Airbags Result To The Recall Of 3,500 Citans

Over 3,500 Mercedes-Benz Citan vans were recalled because of faulty airbags, a report from NewStraitsTimes said. A Daimler spokesperson confirmed the news and stated that the decision was due to the poor test results involving the box-type Citan airbags. The representative revealed that the airbags of the van scored three out of five stars in an NCAP crash test survey. Daimler CEO, Dr. Dieter Zetsche, admitted that the results were unsatisfactory. However, he added that they are currently looking into the matter now. It should be known that the company constantly reminds consumers through their ads that they have the safest vehicles in the world. Thus, this issue may somewhat… Continue Reading »

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Daimler Decides To Re-Evaluate Its Position In The Market

With the very unpredictable onslaught of the economic problems in Europe, Daimler has decided to re-evaluate their position in the market. The company revealed that they will review their targets for the present year in their recent conference in Berlin with shareholders. The automaker previously relied on forecast of increased sales this year up to the following year. However, many analysts are now saying that a second profit warning may be imminent due to the weak start of the company in its key markets, especially Europe. According to CEO Dieter Zetsche, the end of the crisis cannot be determined yet. So he told the shareholders that there are no signals… Continue Reading »

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Mercedes-Benz Issues Apology for the Controversial Che Guevara Photo

We could all agree for sure that Mercedes-Benz is definitely a revolutionary car brand. For generations, Mercedes-Benz never ceased to amaze people with their innovations in terms of performance, features, design and other awesome factors. But when Dr. Dieter Zetsche tried to put emphasis on the revolutionary characteristic of the brand by featuring Ernesto “Che” Guevara, it sparked the ire of the key political figures in the Cuban-American community and two prominent lawmakers in the U.S. according to Fox News. The news source said that the incident occurred during the keynote speech of the Daimler CEO at the Consumer Electronics Show in Las Vegas. Apparently, the image of the Cuban… Continue Reading »

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CLA-Class Marks the Arrival of a Style Rebel

Not only was the price range of the new CLA-class lowered to cater to younger buyers. Mercedes-Benz also revolutionized its style and design to go with the preferences of people who are young and young at heart. This was revealed by Joachim Schmidt, sales chief of Mercedes, during an interview at the eve of the Detroit Auto Show. He added that the new class will pave way to more opportunities for the brand in the US. Schmidt also stated that their goal is to repeat the success story of the CLS in the whole new chapter of the storied track of Mercedes-Benz. “The CLA is a Style Rebel.” This was… Continue Reading »

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Daimler Denies Bernhard Will Soon Take Over Company’s Automotive Unit

Wolfgang Bernhard is certainly well admired by the boys in Daimler. According to rumors, he is presently being prepared to take control at the Daimler’s Mercedes-Benz automotive unit. If these reports are true, the important question would be, when would Bernhard replace the current head Dieter Zetsche. According to some reports from Germany, the transition would happen much sooner than expected. Daimler on the other hand is denying those rumors and branded them as fictional and without foundation. Last February 2010, Bernhard was elevated to lead production and purchasing at Mercedes. Also during that time, Zetsche’s contract was extended till 2013. It seems that if Bernhard is going to take… Continue Reading »

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Mercedes-Benz Affirms 10% Return Of Sales Goal

After a meeting with some investors and analysts in Beijing, the Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Dr. Dieter Zetsche, showed optimism with regards to the German automaker’s excellent financial outcome. According to Dieter Zetsche, from the present outlook, if the world economy continues to get better, they foresee Mercedes-Benz Cars to attain its goal of reaching a 10 percent return of sales in the second half of 2012 and sustain it till 2013. Additionally, he expects Mercedes-Benz Cars’ EBIT in the second quarter of 2010 to be much formidable compared to the first quarter. Based on the news, the company’s earnings… Continue Reading »

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