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Dieter Zetsche

Latest Mercedes-Benz News

Daimler, Dieter Zetsche, and the Mercedes-Benz CLA

The new Mercedes-Benz CLA gets its world premiere at the 2013 Geneva Motor Show this week, and this represents perhaps one of the most crucial measures in Daimler chief Dr Dieter Zetsche in putting Mercedes back on top in the luxury car market. Zetsche himself will be appearing at the auto show to present the CLA to the public, showing just how important the car model is to the strategies of the division and the chief executive. He is keen on pushing the Mercedes emblem further, particulary in the ever-critical Chinese market. A younger customer base is also important to the brand, which is where models like the CLA come… Continue Reading »

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Breaking News: New Mercedes-Benz SUV Set to be Released in 2015

According to news released just hours ago from various sources, Mercedes-Benz is planning to develop a new line of sport utility vehicle in its Alabama plant and it will probably be revealed in 2015. Dieter Zetsche confirmed the company’s plan during the recent shareholders meeting held this week in Stuttgart, Germany. Previously Mercedes-Benz officials have been teasing about the new model that they are planning to roll out from the U.S. plant in 2015. Though they refused to say what it is until the Daimler CEO said it himself. Zetsche stated that the preparations for the new SUV are now underway. It will be created in Vance which is around… Continue Reading »

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Offiicial: 2014 Mercedes-Benz CLA-Class Revealed

Mercedes-Benz revealed its latest addition to its family of cars last Sunday night at the Westin Book Cadillac Hotel according to Detroit Free Press. The 2014 CLA-class concept is aimed at younger buyers in the auto market. The new class is set to be on sale this coming fall and they are offering a lower price for it, as compared to the compact C-class that they are currently providing. Based on the report, the starting price is set $5,000 less than the lowest C-class car. This means, buyers can now own a Mercedes-Benz for around $30,000. Joachim Schmidt, Sales and Marketing Head of Mercedes-Benz, said that their goal is to… Continue Reading »

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Zetsche Not Yet Ready to Give Bernhard the Key to Mercedes Management

A report by Reuters said that Daimler CEO Dieter Zetsche is not yet ready to give up the reigns to Wolfgang Bernhard. Right now, Zetsche heads Daimler and Mercedes-Benz and investors are waiting for him to hand over the keys to the management of the company. It doesn’t look like it’s happening soon, even if his contract runs out by the end of 2013. According to the report, Zetsche still thinks that he is quite effective in managing the car company, yet experts disagree on that. Basing on the stock performance of the company, in which Daimler’s is worth less than BMW in spite of being smaller in revenue, it… Continue Reading »

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“Golden Steering Wheel” Award won by M-Class and SLK

Mercedes have won many awards for its different vehicles, but the company has had so much success in the Golden Steering Wheel awards, that in fact, the company has been in the all-time winners’ list. The three star brand has won a total of 21 times. This year, Europe votes the SLK and the M-Class as the best in their categories after more than 260,000 readers of Auto Bild, Bild Am Sonntag and other European publications chose the vehicles. The awards were received by the Chairman of the Board of Management of Daimler, Dr. Dieter Zetsche and Board of Managament Member of Daimler, Professor Dr. Thomas Weber. The awards night… Continue Reading »

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Investigation of Dr. Dieter Zetsche and Daimler’s Statement of Position

The Osnabrueck prosecutor announces the date for Dr. Zetsche’s investigation, it will be on September 19,2011. This is in line with complaint filed by a parent of the 27- year old test engineer who died on the Papenburg test track. The parents of the test driver said that the accident was due to the negligence of supervisory duties of the senior employees of Daimler. But Daimler released a press statement on September 16 saying: With regard to reports about criminal charges and preliminary investigations of the Board of Management of Daimler AG, represented by Chairman of the Board of Management Dieter Zetsche, concerning alleged gross negligence resulting in death, the… Continue Reading »

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Mercedes US Plant’s $2B Expansion in the Works

Mercedes-Benz’ parent company, Daimler, said that it plans on upgrading and retooling the US plant in Tuscaloosa, Alabama by investing $2 billion. This is in an effort to start production of the 2014 C-Class  and the R- and GL-Class. This statement was made in the middle of a head-to-head battle with BMW for the number one spot in the US’ luxury car segment. This is due to a forecast that Lexus will fall off its 11 year dominance in the segment because of low production. “Tuscaloosa was the first production location of Mercedes-Benz Cars ever outside Germany, and today it is among our best. As our ‘pioneering plant’, it is… Continue Reading »

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