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Latest Mercedes-Benz News

Is Daimler spinning off its Mercedes-Benz dealerships?

In a bid to improve its profitability, Daimler could sell some of its Mercedes-Benz dealerships in Germany and keeping the rest of the dealerships it owns in a separate entity. The Daimler management board reportedly isn’t satisfied with the ‘maximum margin of 2 percent’, as stated by a representative of the IG Metall labor group, which plans to hold a rally on the 28th of April due to the breaking down of negotiations regarding the preservation of jobs for those on the retail side of the Mercedes-Benz dealerships. The rally will be held at the Stuttgart headquarters of Daimler AG. Of course, it’s only natural to expect this new approach… Continue Reading »

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Mercedes-Benz Dealership Gets Lot at Daytona Auto Mall

There will now be a new Mercedes-Benz dealership at the Daytona International Auto Mall. Sonic Automotive, which owns the Mercedes of Daytona Beach dealership located at 1720 Mason Avenue, just shelled out $2.65 million for a lot on the Auto Mall. Once relocated there, Mercedes-Benz will go head-to-head again with BMW, one of Mercedes’ primary luxury car brand competitors and the one that was beside the Mason Avenue dealership as well. The Fields BMW lot is right next to Mercedes’ lot, and the general manager of Fields, Bill Butler, was quick to comment on the move, citing that the presence of another luxury car brand should only help the market… Continue Reading »

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