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Latest Mercedes-Benz News

New Smart Team To Revive Subcompact Brand

Acknowledging the fact that its Smart division is not performing to expectations, Mercedes-Benz has formed a new executive team dedicated to its Smart cars, calling it Daimler Vehicle Innovations USA. Led by the former head of Mercedes’ strategic retail development group Tracey Matura, the new team aims to integrate displays of Smart cars with existing Mercedes showrooms. Currently, there are 75 dealerships with Smart displays. Matura is aiming for a round figure of 100 by year end. In the past, most Smart dealerships were required to put up separate, independent showrooms. Integrating it with Mercedes dealerships, which topped a recent survey for customer satisfaction, will remind potential buyers of the… Continue Reading »

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Dealers to start testing Apple iPad for business

How generous can a carmaker get? Pioneering yet another innovation in dealership systems, Mercedes-Benz Financial has just announced that they will give away Apple iPads to select MB dealers in a bid to hasten dealership communications. The iPad has the potential to become a very powerful business tool, and Mercedes-Benz plans to prove just that. With an iPad, dealerships can deal faster with credit application processing, lending and returning leased vehicles, and of course, getting instant access to MB’s marketing programs per model. No less than Mercedes-Benz Financial Vice President of Marketing Andreas Hinrichs. He adds that the iPad is an incredible tool that provides superb wireless flexibility in showroom… Continue Reading »

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