Latest Mercedes-Benz News

Daimler Chairman Reiterates Mercedes Goals In Letter

In a letter to company employees signed by the Chairman and boards member of Mercedes-Benz, Chairman Zetsche reiterated his goal of having Mercedes become the premier luxury brand by the end of the decade. Said Zetsche in the letter, “The first decade following the 125th birthday of the automobile will bring many changes to our industry. We want to reach the intermediate goal of 1.5 million unit sales for Mercedes-Benz passenger cars as early as 2014 — one year earlier than previously planned. We are very well prepared — and we look forward to working with you to make the next decade a Mercedes decade.” The chairman acknowledged that short-… Continue Reading »


Lack Of Engineers Threatens Pace Of New Car Development

Despite the sluggishness of some major economies, German car manufacturers are not quite feeling the pinch these days, as sales of the top three car makers are surging in developing markets. To this end, research and development programs are being expanded, but herein lies the snag. It seems that there is a shortage of engineers in Germany itself and this, coupled with an aging workforce, is causing worry for the manufacturers. In fact, 30% of German companies now view the lack of skilled workers as a serious business risk. For car manufacturers, the lack will mean hampering research and development. To this end, Daimler and its rivals are looking to… Continue Reading »


Mercedes To Lead Rival BMW In Sales Early Next Year

A top executive at Mercedes-Benz’s archrival BMW has admitted that Mercedes is on track to become the top-selling luxury carmaker by 2012. This is because of Mercedes’ pace in introducing new models up to the end of this year and early next year. Jim O’Donnell, head of BMW’s U.S. division, concedes that while Mercedes will be coming out with a slew of models, BMW will still have to compete with older models, particularly in the segment where the C-Class and BMW’s 3-series compete head to head. Added O’Donnell, “In the first quarter of next year, I would say Mercedes will be No. 1.” The new 3-series competitor to the C-Class… Continue Reading »


New Smart Team To Revive Subcompact Brand

Acknowledging the fact that its Smart division is not performing to expectations, Mercedes-Benz has formed a new executive team dedicated to its Smart cars, calling it Daimler Vehicle Innovations USA. Led by the former head of Mercedes’ strategic retail development group Tracey Matura, the new team aims to integrate displays of Smart cars with existing Mercedes showrooms. Currently, there are 75 dealerships with Smart displays. Matura is aiming for a round figure of 100 by year end. In the past, most Smart dealerships were required to put up separate, independent showrooms. Integrating it with Mercedes dealerships, which topped a recent survey for customer satisfaction, will remind potential buyers of the… Continue Reading »


Daimler and BAIC Ink New Joint Venture

Daimler has announced a joint venture company to be named Beijing Benz Automotive Co, Ltd. (BBAC). Together with its Chinese partner Beijing Automotive Industry Corporation, about 2 billion euros will be invested in the new joint venture. The agreement covers local production for the Chinese market of the the GLK SUV and three models of the upcoming generation of Mercedes-Benz compact cars. Meanwhile, production capacities for the capacities for the C- and E-Class will be expanded from the current 80,000 units, depending on demand. Along with an R&D center, a new engine plant for 4-cylinder gasoline engines will also be put up in two years, which will supply the engine… Continue Reading »


Model plans for 2012

Okay folks, this might be a little bit too much info for all of you to digest. But if you’re a die-hard Mercedes-Benz fan, heck even if you’re just starting to marvel at the legacy of Daimler’s brainchild, you’ll find that it’s all worth reading. These are plans the company have under their to-do-list for 2012. So if you’re bent on finally getting a Merc next year, you’d better check this out. C-Class Sedan (September) Restyled four-door sedan with new direct-injection 4- and 6-cylinder engines, more fuel-efficient 7-speed automatic transmission, aluminum hood and increased standard equipment including HD radio, rain-sensing wipers, integrated garage door opener, auto-dimming mirrors, USB interface and… Continue Reading »


New Mercedes Benz Range-Topper Rumored Under Development

The rumor mills are saying that Mercedes is reportedly developing a new range-topping sedan. This new luxury car is supposed to squarely match up against the Bentley Continental Flying Spur, one of the VAG conglomerate’s luxury offerings. No details are immediately forthcoming from the German automaker, but the rumor is that this new model will look like a super CLS and is intended to be sold beside the CL. In keeping with its super CLS stature, this new model will have dramatic styling and dramatic performance, courtesy of Mercedes’ AMG division. Since this super CLS will undoubtedly offer new levels of luxury, the rumors include a Maybach variant that Daimler’s… Continue Reading »


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