Posts with tag: Company

Mercedes Aims To Increase Production By 13% In 2012

mercedes benz sindelfingen factory assembly star logo 560x396 Mercedes Aims To Increase Production By 13% In 2012
There’s something we mere consumers must not be aware of, as couple of major manufacturers are eyeing double digit increases in production output for the incoming year. First of all, Toyota had announced that it’s increasing manufacturing outputs by 20% for 2012. Then this week, Mercedes announced its intention to increase its own output by 13%. This comes on the heels of record sales for the German manufacturer, and despite the general economic uncertainties that have curbed consumer spending somewhat. Undoubtedly, this confidence in being able to move such an increase in output stems from the fact that Mercedes has done well in new markets such as China and India.

“Mercedes-Benz is going on the attack,” Daimler board member for manufacturing and procurement Wolfgang Bernhard said in a press release. “We are securing our path to the top by extensively investing in the expansion of our high-performance production network.”

Daimler Chairman Reiterates Mercedes Goals In Letter

Zetsche Mercedes HA 307640c Daimler Chairman Reiterates Mercedes Goals In Letter

In a letter to company employees signed by the Chairman and boards member of Mercedes-Benz, Chairman Zetsche reiterated his goal of having Mercedes become the premier luxury brand by the end of the decade. Said Zetsche in the letter, “The first decade following the 125th birthday of the automobile will bring many changes to our industry. We want to reach the intermediate goal of 1.5 million unit sales for Mercedes-Benz passenger cars as early as 2014 — one year earlier than previously planned. We are very well prepared — and we look forward to working with you to make the next decade a Mercedes decade.”

The chairman acknowledged that short- to mid-term market weakness should be anticipated, and that there are even indications of some market weakening in the next few months. But he added, “The decisive point is that the company is pursuing a long-term plan with its new strategy. The planning outlook is not the next quarter, but rather the next decade. Experts all agree that by 2020, demand for cars will grow faster than the overall global economy.”

Lack Of Engineers Threatens Pace Of New Car Development

daimler up Lack Of Engineers Threatens Pace Of New Car Development

Despite the sluggishness of some major economies, German car manufacturers are not quite feeling the pinch these days, as sales of the top three car makers are surging in developing markets.

To this end, research and development programs are being expanded, but herein lies the snag. It seems that there is a shortage of engineers in Germany itself and this, coupled with an aging workforce, is causing worry for the manufacturers. In fact, 30% of German companies now view the lack of skilled workers as a serious business risk. For car manufacturers, the lack will mean hampering research and development.

To this end, Daimler and its rivals are looking to recruit qualified people in their growth markets such as China and India. They’re also instituting programs that will allow them to access talent from universities, as well as stepping up in-house training programs that will update the engineering workforce in new and emerging technologies.

Mercedes To Lead Rival BMW In Sales Early Next Year

bmw vs mercedes 597x240 Mercedes To Lead Rival BMW In Sales Early Next Year

A top executive at Mercedes-Benz’s archrival BMW has admitted that Mercedes is on track to become the top-selling luxury carmaker by 2012.

This is because of Mercedes’ pace in introducing new models up to the end of this year and early next year. Jim O’Donnell, head of BMW’s U.S. division, concedes that while Mercedes will be coming out with a slew of models, BMW will still have to compete with older models, particularly in the segment where the C-Class and BMW’s 3-series compete head to head. Added O’Donnell, “In the first quarter of next year, I would say Mercedes will be No. 1.”

The new 3-series competitor to the C-Class is due in April of next year so until that time, the C-Class has only Audi’s offerings to seriously contend with. O’Donnell is retiring from BMW this year as part of the company’s mandatory age-60 retirement program, so his parting shot will not affect his employment status.

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