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Latest Mercedes-Benz News

The New CLC Sports Coupe – A Dream Come True

Selected airports in Europe will become places where automobile dreams can come true. A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe. This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?” And its key message is that for a mere €28,000 the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz… Continue Reading »

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TV Commercial: BMW sticking it to Mercedes

The Mercedes vs. BMW debate/war is a lot more prominent in Germany and other European cities than it is in the States. Over the years and decades, the rivalry has not only sharpened between their respective fans, but also between the two companies. BMW has started airing a pretty funny commercial on German TV, mocking the Mercedes stereotype of being – boring. I’ve got to say, the BMW advertising department did a superb job with this TV commercial. The woman in the commercial says – “Make a wish!”

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