Posts with tag: commercial

Citaro hybrid buses prove their worth in Stuttgart

mercedes benz citaro g bluetec hybrid 597x397 Citaro hybrid buses prove their worth in Stuttgart

Three Mercedes-Benz Citaro G BlueTec Hybrid buses, with two more on their way at a later date, have been commissioned by Stuttgarter Straßenbahnen AG (SSB) after successfully passing practical service trials as far back as December of last year.

The Citaro earned a lot of good remarks from passengers that happened to stumble upon the three hybrids being tested for one whole week. Along the inner-city 42 route, the Citaro was able to demonstrate exceptional fuel economy, despite the infamous routes tricky topographic layout.
On hand to receive the buses was SSB board member Wolfgang Arnold, alongside him Stuttgart provincial capital Mayor Wolfgang Schuster, as well as Daimler AG board member Andreas Renschler who takes charge of both Daimler Trucks and Daimler Buses.

With the hybrid buses, the city of Stuttgart is well on its way to having a more sustainable mode of urban transportation. The city is also the best proving ground for what the Citaro, as well as other hybrid vehicles, are capable of—whatever is proven successful here should do very well in other places as well.

With the Citaro on its way to being part of SSB’s fleet, decades of bus and coach strategy shall reach a new milestone of trial and implementation of new technology—hybrid technology, that is.

Piech Ripper: Mercedes-Benz throws Response Volley at Volkswagen


To those ignorant about the recent developments in the automotive industry, the video associated with this post may seem very funny. To them it’s just a new funny commercial mocking the Grim Reaper’s failed attempt to snatch the life of a Mercedes-Benz E-Class driver. However, for true automotive buffs, the video represents the start of a new ad rivalry between, or should we say full blown attack, between the two German heavyweights, namely, Volkswagen and Mercedes-Benz.

Let’s get specific now, shall we. Mercedes-Benz posted a new commercial on May 27, in which the man playing the role of ‘Grim Ripper’ has an uncanny resemblance to Mr. Ferdinand Piech. The iconic man is the current chairman of Volkswagen AG’s supervisory board and was awarded ‘Car Executive of the Century’ award in 1999.

In the commercial, the man (read Ferdinand Piech) is holding a scythe (which by the way is the trademark grim ripper tool) and tries to crash the driver of a new Mercedes Benz E-Class right into a blockade of logs, cranes and debris.

An official comment from Mercedes-Benz goes as, “In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper.”

Well, the back-story behind Mercedes-Benz and Ferdinand Piech began when the later commented that Volkswagen AG is preparing to take Mercedes-Benz head on, sometime in the near future. The commercial, therefore, seems to be the first response from Mercedes-Benz’s side.

By throwing the commercial volley at Volkswagen, they want to tell Volkswagen that they’re not afraid of them; even if the latter suddenly appears on their front passenger seat with a scythe in hand.

New 2010 Mercedes-Benz E-Class Coupe Commercial


Here is the new 2010 Mercedes-Benz E-Class Coupe commercial that is being currently shown on television. It starts out like any other car commercial, but the last few seconds will certainly surprise you. Great commercial for a great car.

The New CLC Sports Coupe – A Dream Come True


Selected airports in Europe will become places where automobile dreams can come true. A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe. This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?” And its key message is that for a mere €28,000 the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz coupe family.

TV Commercial: BMW sticking it to Mercedes

The Mercedes vs. BMW debate/war is a lot more prominent in Germany and other European cities than it is in the States. Over the years and decades, the rivalry has not only sharpened between their respective fans, but also between the two companies. BMW has started airing a pretty funny commercial on German TV, mocking the Mercedes stereotype of being – boring. I’ve got to say, the BMW advertising department did a superb job with this TV commercial.

The woman in the commercial says – “Make a wish!”

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