Latest Mercedes-Benz News

Mercedes Teases New, Fresher Interior

Brought to our attention by regular reader Jay, here’s a teaser video that can be found in Mercedes-Benz’s official YouTube channel on design fundamentals. Forget brand names, designer Luke Leitch says. He goes on to describe what he feels are what you should look for in a design. Curiously, the video doesn’t show a car or a detail but a seat, done with highlights of lime green. Definitely not a color normally associated with factory cars from the German automaker. The end of the video shows the phrase, “do you dare challenge your perception?” Well, Mercedes may be preparing us for something truly different, as we shall see with the… Continue Reading »


The New CLC Sports Coupe – A Dream Come True

Selected airports in Europe will become places where automobile dreams can come true. A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe. This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?” And its key message is that for a mere €28,000 the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz… Continue Reading »


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