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Latest Mercedes-Benz News

Mercedes-Benz Fashion Film Features The CLA

The Mercedes-Benz CLA takes center stage in this new Spring/Summer 2017 fashion campaign from the German brand. Shot by renowned Swedish director Christian Larson, the campaign features the CLA as we have never seen it before. Try to imagine a teaser from an action-packed, edge-of-your-seat thriller. That’s how the 1:50 video uploaded by Merc on video-sharing site YouTube is going to make you feel. The video features the campaign’s style rebels and partners—the English musician Eliot Sumner and German model Lucie Von Alten. Both of them are dressed by London-based designer David Koma. The two emerged from a burning background that begs to question why a facelifted CLA, whose production… Continue Reading »

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Drive & Seek campaign for the C-Class

The C-Class is undoubtedly the king of Mercedes-Benz dealerships, with admirable sales figures that cut across all markets worldwide. The company is not oblivious to that fact, and that’s why it has decided to launch a one-of-a-kind interactive campaign to strike the C-Class’ popularity up several notches. Vice President of Brand Communications Mercedes-Benz Cars Anders Sundt couldn’t have said it better himself – “The C-Class Coupe campaign does a wonderful job reflecting the identity of the vehicle – agility and design. In addition to current Mercedes-Benz drivers, with the C-Coupe we are particularly aiming for a new, younger target group, hence the modern campaign approach.” We’d love for the elders… Continue Reading »

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