Posts with tag: C-Class

The New CLC Sports Coupe – A Dream Come True


Selected airports in Europe will become places where automobile dreams can come true. A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe. This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?” And its key message is that for a mere €28,000 the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz coupe family.

Mercedes Delivered 300,000 New C-Class in the Model’s 1st Year

mercedes benz c class01 533x400 Mercedes Delivered 300,000 New C Class in the Models 1st Year
In the year since its market launch, the new Mercedes-Benz C-Class is continuing the success story of the predecessor model: more than 300,000 customers have purchased either a sedan or station wagon variant of the new model since it’s official introduction on March 31, 2007.

“The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity,” says Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “Both models, in fact, have posted growth rates of 70 percent on the corresponding periods from the prior year since their respective launches. As a result, the new C-Class has been the worldwide leader in its market segment since the beginning of 2008.”

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