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Latest Mercedes-Benz News

Mercedes-AMG to Sponsor MOTORRAD-HELDEN Club

In a bid to grow the brand beyond its current customers, Mercedes-AMG has just become the main sponsor of the MOTORRAD-HELDEN Club, which translates to “Motorcycle Heroes” Club, a recent;y formed group comprised of people with subscriptions to the German publications MOTORRAD, MOTORRAD Classic, and PS. If you go to the MOTORRAD-HELDEN site now, you’ll see that there is a ‘powered by AMG’ label just beneath the logo. The sponsorship highlights AMG’s sporty image. In addition, it builds upon the brand’s existing presence among bike enthusiasts after being a partner of MOTORRAD’s ‘action team’. Mercedes-AMG Branding and Marketing chief Mario Spitzner said that performance bike enthusiasts also have interest in… Continue Reading »

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Mercedes Offers Two-Wheeled Rides For 2011

Mercedes has been releasing a range of bikes for some years now and for 2011, the German carmaker has released its range of two-wheeled conveyances for all members of the family and for use on whatever terrain suits your fancy. Off-road bikers will appreciate Mercedes’ all-mountain specific bike, equipped with a Fox Racing F32 RL suspension fork paired to a rear DT Swiss suspension strut. Both ends are graced with 120mm of suspension travel and a SRAM X9 geartrain provids a selection of 30-speeds to handle any terrain. AVID Elixir 5 hydraulic disc and a Swiss X1900 wheelset make up the rolling components. For road junkies, Mercedes offers a carbon… Continue Reading »

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