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Latest Mercedes-Benz News

Mercedes Parts Supplier Magna Eyeing More European Facilities

Magna International, an Ontario-based global automotive parts supplier, is eyeing more profit out of Europe by moving its factories east, in an effort to meet North American demand for Mercedes-Benz vehicles as well as other models from German manufacturers. The original-equipment parts manufacturer is considering a number of European locations for eight proposed facilities, and these locations include Hungary, Poland, Russia, Serbia, and also Turkey. As part of an initiative to reduce labor costs, the company is also considering cutting back on its German and Belgian operations. Magna also counts BMW and Volkswagen AG as clients. With Mercedes-Benz posting sales growth of around 10 percent in year-to-date figures through May,… Continue Reading »

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Mercedes-Benz Turning to Used Cars Amid New-Car Sales Slump

Companies always have different strategies when it comes to difficult economic conditions. Mercedes-Benz, for one, is cashing in on growing demand for used cars as the new-car sales in Germany plummet. This year, Germany’s sales figures for new cars are likely going to end up as the lowest since 1990. However, the pre-owned market is going strong as companies like Mercedes-Benz and even rival BMW step up their efforts to push used cars to consumers looking to save some money. This includes new offers for leases and quick loans in order to attract prospective buyers. According to Daimler banking unit chief Franz Reiner, these pre-owned vehicles allow access to ‘the… Continue Reading »

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Mercedes-Benz, Luxury Automakers Encroaching on Mass-Market Segments

Mercedes-Benz is among the luxury car manufacturers that are introducing new entry-level models at a previously unprecedented value. The new Mercedes-Benz CLA is a good example of this new trend, seeking to capture a younger market that’s increasingly becoming more willing to spend for luxury brands. With around 75 million slated to be in the 30- to 40-year-old age group in the US, there’s a lot of potential to cut into the market dominated in the past by mass-market manufacturers. Even when you consider that it’s a higher-end model of a mass-market brand versus an entry-level luxury vehicle, it’s easy to see why being able to offer luxury cars at… Continue Reading »

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BrandZ Study: Mercedes-Benz Among Most Valuable Automotive Brands

Mercedes-Benz still ranks among the world’s top 3 most valuable automotive brands, according to the BrandZ Top 100 Most Valuable Global Brands 2012 study. The German automaker is ranked behind rival BMW at the top and Japanese automaker Toyota in second place. In the overall Top 100, Mercedes-Benz was ranked at 46, just behind Disney (43), Nike (44), and Accenture (45). BMW (23) and Toyota (28) both ranked in the top 30 overall, however. Honda (65), Nissan (81), and Volkswagen (96) were the other automotive manufacturers that were able to crack the Top 100. Even with what many may deem a dismal finish, Mercedes-Benz actually managed an improved brand value… Continue Reading »

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Mercedes-Benz Factory in Germany Part of Oklahoma Instructors’ Tour

Two instructors from the Meridian Technology Center took a trip to Germany. This is in an effort to help teachers “bring the world to their classrooms”. The two teachers, Shelly Smith and David Shields, toured car manufacturing plants in Germany, one of those plants being Mercedes-Benz. Another part of their tour is the Mercedes-Benz museum which, they said, did a good job in explaining how automotive technology developed. Another thing they observed in the country is how different Germans commute from Americans. For example, they noticed that Germans would usually drive then park in a lot and take the train into the city when going to work. This is due… Continue Reading »

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2014: Mercedes-Benz to Launch 500HP Sports Car

There has been reports going around in the automotive industry, Mercedes-Benz is working on a new car which will be a baby SLS coupe. A report from German auto magazine, Auto Bild says that a fighter using a twin-turbo V6 will be launched by the company, this car will rival the Porsche 911 but with a better edge. Aside from the twin-turbo engine, it will be in various tunes from 350HP to 500HP. Unfortunately, this car will not have the same gullwing doors as its larger counterpart because Mercedes-Benz plan to sell it at a lower price, the 350HP model to be sold at €100,000. There’s still no confirmed date… Continue Reading »

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