Latest Mercedes-Benz News

Mercedes-Benz Launches Ad Campaign for New A-Class

“The New A-Class. The pulse of a new generation.” That’s the tagline for the advertising campaign for the new Mercedes-Benz A-Class, a campaign that will cover print, television, and online channels, leading up to the official launch of the vehicle on September 15th. According to Mercedes-Benz Cars Vice President for Brand Communication Anders Sundt Jensen, the campaign aims to build upon the already 40,000 pre-launch orders the automaker has already received for the A-Class. “The campaign is just as progressive and emotionally appealing as the new A-Class itself,” said Jensen. “And perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital… Continue Reading »


Mercedes-Benz Pairs MacGyver with Citan

MacGyver was a very popular action-adventure TV series in the mid-80’s to early 90’s, and now Mercedes-Benz is tapping the iconic character for the marketing campaign of the Mercedes-Benz Citan van, drawing parallels between the character’s craftiness and resourcefulness and the vehicle’s wide model range and versatile functionality. Due to be unveiled officially at the IAA International Commercial Vehicle Show scheduled for this September, the Mercedes-Benz Citan hopes to catch the attention and interest of people with the new advertising materials. The MacGyver-focused campaign so far involves an action advertisement as well as a trio of fresh online MacGyver episodes. If you’re not familiar with MacGyver, the eponymous hero usually… Continue Reading »


Mercedes-Benz and the Winner of Wimbledon 2012, Roger Federer

Roger Federer has just secured his seventh Wimbledon title, running through Andy Murray to tie a record held by Pete Sampras and showing that the 30-year-old still has what it takes to be on top of the Tennis world (he’s up for the number one ranking after the win). It brings to mind this recent behind-the-scenes video of Federer’s new Mercedes-Benz commercial for the 2013 GL-Class. Federer, being arguably the top star in his sport, also rakes in a ton of revenue from endorsements. He was fourth in the world among Forbes’ list of highest-paid athletes last year, having deals with Nike, Rolex, and of course Mercedes-Benz. His deal with… Continue Reading »


Login to your account

Can't remember your Password ?

Register for this site!