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Latest Mercedes-Benz News

Mercedes-Benz Launches Ad Campaign for New A-Class

“The New A-Class. The pulse of a new generation.” That’s the tagline for the advertising campaign for the new Mercedes-Benz A-Class, a campaign that will cover print, television, and online channels, leading up to the official launch of the vehicle on September 15th. According to Mercedes-Benz Cars Vice President for Brand Communication Anders Sundt Jensen, the campaign aims to build upon the already 40,000 pre-launch orders the automaker has already received for the A-Class. “The campaign is just as progressive and emotionally appealing as the new A-Class itself,” said Jensen. “And perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital… Continue Reading »

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Mercedes-Benz Pairs MacGyver with Citan

MacGyver was a very popular action-adventure TV series in the mid-80′s to early 90′s, and now Mercedes-Benz is tapping the iconic character for the marketing campaign of the Mercedes-Benz Citan van, drawing parallels between the character’s craftiness and resourcefulness and the vehicle’s wide model range and versatile functionality. Due to be unveiled officially at the IAA International Commercial Vehicle Show scheduled for this September, the Mercedes-Benz Citan hopes to catch the attention and interest of people with the new advertising materials. The MacGyver-focused campaign so far involves an action advertisement as well as a trio of fresh online MacGyver episodes. If you’re not familiar with MacGyver, the eponymous hero usually… Continue Reading »

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Mercedes-Benz and the Winner of Wimbledon 2012, Roger Federer

Roger Federer has just secured his seventh Wimbledon title, running through Andy Murray to tie a record held by Pete Sampras and showing that the 30-year-old still has what it takes to be on top of the Tennis world (he’s up for the number one ranking after the win). It brings to mind this recent behind-the-scenes video of Federer’s new Mercedes-Benz commercial for the 2013 GL-Class. Federer, being arguably the top star in his sport, also rakes in a ton of revenue from endorsements. He was fourth in the world among Forbes’ list of highest-paid athletes last year, having deals with Nike, Rolex, and of course Mercedes-Benz. His deal with… Continue Reading »

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Smart Fortwo “A big idea for…” Campaign Launched

The smart fortwo has a new international brand awareness campaign launched just today. The campaign focuses on five separate stories that highlight one of the car’s defining features complemented by illustrations. The campaign is called “smart fortwo—A big idea for…” and is comprised of a full roster of online banners, print ads, posters, TV spots, online commercials and even cinema advertisements. Additionally, the campaign also taps into social media via a Facebook app. There are also trade and dialogue activities for marketing. Smart head Annette Winkler expressed her excitement about the campaign. “Right from the start smart was ahead of its time: Not just the perfect car for the city… Continue Reading »

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MBUSA announces teams for “Tweet Race to the Big Game”

MBUSA today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football’s biggest showdown, during which the company will advertise for the very first time. The Twitter-fueled campaign will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa — on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas. Competing for a pair of all-new 2012 C-Class Coupes, teams will have the help of Twitter-savvy celebrities, who, in the role of Team Coach, will rally online… Continue Reading »

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New CLS 63 AMG Commercial to Premiere in January

As it nears its release in January 2011, the new Mercedes-Benz CLS 63 AMG is set for a big splash in terms of advertising, and the latest exposure of the upcoming executive sedan will be in a commercial set to premiere sometime around the end of January. In the commercial, the CLS 63 AMG was let loose out on the hot desert dunes of Las Vegas, Nevada. You’ll also be able to see Robert Baker, the brand ambassador for AMG and founder of Logical Golf, sitting right where most of us probably want to be: behind the wheel of the CLS 63 AMG. The late January premiere of the CLS… Continue Reading »

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