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[Video] Mercedes Launches ‘A Class Ahead’ Ad Campaign

With the release of the updated C-Class, Mercedes has launched a major advertising effort to make the public aware of the benefits of this mid-tier offering from the luxury carmaker. The campaign is taglined A Class Ahead, and no stone will be left unturned to capture the mindspace of consumers. The C-Class is to be promoted using print media, TV, radio and the Internet. While the TV advertisements will be shown in rural settings, ads that will appear in print media will place C-Class variants in urban settings. Each ad will focus on a specific feature of the C-Class, such as the Estate’s huge load capacity or the special features… Continue Reading »

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Mercedes-Benz launches campaign to promote new-gen C-Class

Mercedes-Benz today launches a major campaign to accompany the market launch of the new-generation C-Class. With its claim to be “a class ahead”, the integrated marketing campaign coolly and confidently underscores the C-Class’s ambition to lead its segment. Thanks to a newly enhanced interior, which now meets the highest standards of design and comfort, in addition to an extremely comprehensive safety package, the latest generation of the top-selling Mercedes model offers the same high level as the current luxury class vehicles – and will once again set new standards in the compact intermediate premium segment. “With the new-generation C-Class, Mercedes-Benz is making its latest innovations available to the intermediate class,”… Continue Reading »

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