Christmas is only a week away. To keep up with the festive season, Mercedes-Benz just released its new TV spot titled “Future Traditions: A Christmas film by Mercedes-Benz”. The short film shows how the brand envisions the near future. The ad starts with the things that we usually expect during Christmas. There are the traditional decors highlighted by the Christmas tree, the gifts, the whole family, the unruly pet, games, and the extended relative. It seems like the way we celebrate it in the present. However, the video later reveals through a Christmas card that its setting takes place in 2038. Then, as the lead actor goes out of his… Continue Reading »
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Seeing is believing, so they say. And what better way to demonstrate the safety of Mercedes-Benz cars than to show a seemingly wrecked CLS that protected its occupants, including the family dog. Mercedes’ spot is called “Amy”, which is the name of the dog accompanying its owners when they crashed in their CLS last year. The voice over asks if Amy was lucky to walk away from the crash. And when you see the damage to the Mercedes, it’s certainly bad. But the voice says that luck had nothing to do with the survivors walking away. By implication, it’s the excellence of Mercedes’ engineering and safety features that allowed the… Continue Reading »
As of August 29, 2008 Mercedes-Benz TV will also be available via TV DIGITAL Personal. This new personalized TV platform provided by publisher Axel Springer is to be launched at the forthcoming IFA consumer electronics trade fair in Berlin. Mercedes-Benz TV will feature in the schedules of the new platform as a fully independent channel.