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5 P’s that Make the Mercedes-Benz Brand a Hit to Consumers

The Mercedes-Benz brand has consistently stayed within the top of the rankings among the best automotive names in the world since its inception. So what has kept them dominant since their name first appeared in 1926? I asked an expert on the subject to write an essay for me that briefly explains the top traits that make the Mercedes-Benz brand a hit to consumers. From that, we came up with the “5 P’s” that have defined the three-pointed star marque over the years, and these are: 1. Product Mercedes-Benz has established itself with its excellent product strategy. The brand can be easily identified with their superb design, guarantees, trademarks, image, warranties, name and… Continue Reading »

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