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Renault Backs Away From Plan To Produce Cars Inspired By The Mercedes-Benz E-Class

Giancarlo Perlas March 13, 2013

renault

The France-based Renault who entered into a partnership with Daimler 3 years ago to increase its profit margin for luxury vehicles recently backed away from its plan to develop cars based on the Mercedes-Benz E-Class. This report came last March 11 from Fox News.

According to Fox News, the deal involved using Daimler’s design and concept for the E-Class in order for Renault to produce its own line of vehicles inspired by the brand.

However, Renault COO Carlos Tavares revealed that they are no longer pursuing the plan because it does not make business sense for their company. The factors which came into consideration during the decision-making were the issues in the assembly line, sourcing and logistics. He declined to comment further on the issue when he was pressed by the news source.

So far, no word was received from the side of Daimler.

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About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at https://www.facebook.com/benzinsider, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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