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Mercedes-Benz is the Most Successful Brand on Instagram

The Mercedes-Benz channel on Instagram just reached 1 billion “likes”, making it the most successful brand on the photo and video-sharing social networking service. The research done by T4Media also showed that the German automaker has a fan base of over 35.66 million on the site. Mercedes is the first of the “International Best Global Brand 2018” named by US brand consultancy firm Interbrand to achieve such a feat. To celebrate the milestone, the company made a special website that commemorates the best contents it has posted since it launched its IG channel in March 2012. In addition, the Mercedes-Benz Museum in Stuttgart will be holding an exhibition from January 5… Continue Reading »

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