Mercedes-Benz Reached Agreement With Chery Automobile Over Use Of EQ Brand
Mercedes-Benz has finally reached an agreement with Chinese company Chery Automobiles over the use of the EQ brand for its electric vehicles. The German automaker is now cleared to use EQ as a badge to their electric vehicles lineup. As reported earlier this year, Chery Automobiles filed a case before China’s trademark regulator because of Mercedes-Benz’s plan of using the EQ brand name. It was only last year when the German car manufacturer announced that it would create an EQ brand to categorize its future electric vehicles, services, and technologies. EQ will stand for electric intelligence, Mercedes said. But Chery Automobiles was quick to point out that it has been… Continue Reading »