Nick Saban Accelerates Dream Motor Group With $650M Expansion To Two Mercedes Dealerships

Giancarlo Perlas November 9, 2023

Renowned football coach Nick Saban, along with CEO Joe Agresti and partners, has strategically broadened the horizons of Dream Motor Group, venturing into the high-end automotive market in south Florida. The recent acquisition includes two opulent dealerships of the three-pointed star marque located in Miami, namely Mercedes-Benz of Coral Gables and Mercedes-Benz of Cutler Bay.

Nick Saban
Nick Saban (Photo courtesy of Picryl)

Expanding the Dream Fleet

The major deal, valued at over $650 million, extends beyond the car showrooms. Automotive News reports that the transaction encompasses an auto repair facility and the purchase of a former police headquarters. Nick Saban, a seasoned investor in luxury car dealerships, effectively advantageously positions Dream Motor Group as a prominent player in the ever-evolving automotive landscape with the deal.

The move not only solidifies the group’s presence in the region but also diversifies its portfolio with varied automotive assets.

Driving Luxury Beyond State Lines

Saban’s foray into south Florida is not an isolated effort. Dream Motor Group has been weaving its presence across the nation, with existing Mercedes locations in Birmingham and Baton Rouge, alongside others in Nashville and the Houston area. This move follows a well-established pattern of expansion, showcasing Saban’s adeptness at steering his automotive ventures to new heights.

Mercedes-Benz of Birmingham
Photo courtesy of Mercedes-Benz of Birmingham

Family Ties and Celebrity Connections

Beyond the business realm, Saban’s son, Nicholas, assumes a key role in the management team at Mercedes-Benz of Birmingham. Moreover, the Saban automotive empire extends beyond the iconic German brand, with ownership of Infiniti of Birmingham and Prancing Horse of Nashville, a distinguished Ferrari dealership.

Notably, Saban’s recent trip to Italy was not just a leisurely escape; it was a calculated business affair tied to his Ferrari interests.

Celebrity Driven Success

The allure of Saban’s Mercedes dealerships has transcended sports, attracting celebrity customers. Ole Miss running back Quinshon Judkins, the 2022 SEC Freshman of the Year, revealed his affiliation with Mercedes-Benz of Birmingham after securing a lucrative NIL deal with the school.

This celebrity nod of approval adds a star-studded sheen to Saban’s automotive ventures, further propelling Dream Motor Group into the spotlight.

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About Author

Giancarlo Perlas

Giancarlo Perlas is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations, particularly in the blockchain and cryptocurrency sectors. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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