The Consumer Electronics Show or CES opens up on January 5, 2017 in Las Vegas, Nevada. Being one of the top innovators of our time, Mercedes-Benz will be showcasing its technologies as well as two of its futuristic products in CES 2017, namely the Concept EQ and the Vision Van.
For the first time, the two concept vehicles will share the same stage at CES 2017. According to Daimler, the presentation of the two will be in line with the new corporate strategy of Mercedes called “CASE.”
According to Daimler, CASE represents the four pillars of the company. The acronym stands for “Connected, Autonomous, Shared & Service and Electric Drive.”
Ola Källenius, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development starting in January 2017, stated that the new corporate strategy of the brand introduces future mobility and digital experience. The Concept EQ and the Vision Van embody the CASE strategy with their intelligent features that offer networked, autonomous, emissions-free, and shared mobility elements.
It should be noted that the Concept EQ and the Vision Van work on battery electric drive system. The technology found on the Concept EQ SUV is expected to be carried into the future cars of Mercedes. On the other hand, the Vision Van targets to revolutionize the way deliveries and logistics are conducted.
In addition to the mentioned technologies, Mercedes will also highlight its next plans in the development of cognitive cars. The brand will showcase how it will combine future mobility with the growing health consciousness of its customers too through its “Fit&Healthy” program.
Furthermore, the company said it will tackle artificial intelligence plus its other innovative technologies that bridge the communication of vehicles to each other and its smart home solutions.