Daimler AG to Cut Prices for Mercedes-Benz Parts in China

Giancarlo Perlas August 3, 2014

Bloomberg revealed that Daimler AG would be slicing off the prices for its Mercedes-Benz spare parts in China. The report claimed the parent of the three-pointed star brand will cut the prices by an average of 15 percent starting next month. This came amid an ongoing investigation by the Chinese government of whether automakers in the region have been rigging prices for their products.

There are around 10,000 products affected by the price cuts. These cover all Mercedes-Benz models in the country. The cost of windshields will be particularly sliced down up to 29 percent said the company in an emailed statement to the source.

Daimler explained that the move aims to provide competitive pricing in its after-sales services. It cleared out that it would offer a more attractive after-sales service to its customers in the area.

The multinational corporation also admitted that the slash in pricing for its spare parts starting September 1 is in response to the investigation being conducted by the National Development and Reform Commission in China. Although Chinese authorities haven’t ordered any price cuts yet, Daimler pointed out that they have taken the initiative to make the call in order to please its customers in the country.

The other popular luxury car makers included in the investigation are Bayerische Motoren Werke (BMW) AG and Audi. Notably, Audi joined Mercedes in lowering its prices too. The company spokesperson in the region said that they are cutting prices by as much as 38 percent starting this month of August.

Luxury car makers are not the only ones in the probe. Vehicles produced by known Japanese brands are in the watchful eye of Chinese regulators as well.