Mercedes-Benz sales were looking great in the first half of 2014. According to Wall Street Journal, the sales of the brand in the early six months of the year spiked up to 13 percent worldwide. The success was attributed to the strong demand in China and other emerging markets in Asia for luxury cars.
WSJ said Mercedes sales numbered 783,520 units in that period. Notably, sales in June increased by 8 percent from a year earlier to 142,136 cars.
Ola Kallenius, the head of sales of Daimler, stated, “We are on track to make 2014 into yet another record year.”
The sales of the three-pointed star brand in China from January to June 2014 increased by 38 percent of its overall figures to 135,972 units. The figure accounted 17 percent of the company’s global sales. Then, its performance in the rest of the Asia-Pacific region was up by 30.5 percent to 232,294 autos until June.
Audi also saw a surge in its sales in China. Based on the report, its sales in the region rose to 18 percent to 268,666 vehicles in the early half of 2014. It has displayed its strongest month in June with 50,756 cars sold in the country.
These data simply indicate that China and the rest of Asia is definitely ripe for the taking. This is the reason why Mercedes has been heavily investing in the region. Particularly, Mercedes has been very keen in introducing China-exclusive variants of its cars like the C-Class LWB. The soon-to-be-released Maybach and Pullman versions of the S-Class were targeted for that region too, although not limited in the area.
For the rest of the world, Mercedes sales in Germany was down by 8 percent in June and growth remained nearly stale in the first half of the year with only 0.7 percent increase to 125,215 units. On the other hand, US sales rose by 7 percent to 151,624 up to the end of June.