Can Mercedes-Benz Gain Lead in the Chinese Luxury Car Market

Giancarlo Perlas December 25, 2013

mercedes in the chinese luxury car market

A very steep competition is presently taking place in the Chinese luxury car market. Giant luxury car brands like Mercedes-Benz, BMW and Audi are trying to outdo each other in one of the world’s biggest luxury car market.

Right now, Mercedes is still behind the sales figures of its two biggest rivals in the Chinese luxury car market. However, its recent sales report about its performance in the Chinese luxury car market is definitely showing a promising year ahead. New launches and a strong partnership with local firms in China are also seen to have an huge influence in making 2014 a great year for the company in the Chinese market.

Momentum in Sales Improve

As of November, Mercedes reported an increase of 26 percent to 21.277 units based on a year-on-year comparison according to portal. Its success in the Chinese luxury car market can be attributed to the strong demand to its China-manufactured E-Class-L, new generation S-Class, plus its A and B classes which have been doing pretty well despite their initially low expectations from critics.

New Releases in 2014

Next year, Mercedes is expected to release its new CLA sedan plus its new China-made C-Class cars in the country. If the CLA will enjoy the same success that it did in US, then, it will surely boost the sales of the brand in the Chinese soil.

Enhanced Partnership with Local Firms

Daimler has also forged a strong link with Beijing Auto. The parent company of Mercedes currently owns 12 percent of its Chinese partner. If this goes smoothly until next year and if Mercedes will be able to improve and expand its dealer network in China, this will be another big factor that will stimulate its momentum in the Chinese luxury car market.

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