Mercedes Teasing CLA For The Superbowl

Emmanuel P January 25, 2013


Ok, so Superbowl 47 is practically here, and corporate advertisers have reserved their slots for those all-important commercials. Mercedes has found value in its Superbowl placements and it has embraced social media in a big way, using these sites to whet the public’s appetite on upcoming models. Late last year, BenzInsider did a post on a shoot that the company was doing in anticipation of this year’s Superbowl.

Now that the ads are wrapped and ready, Mercedes has begun teasing a few clips on YouTube to whip MB fans into a frenzy for the CLA, which seems to be the focus for Mercedes this year. The first clip, called Diner, seems to be the ad that we posted about last year. The message we get is that something is coming and it’s raising temperatures and anticipation as it gets closer. No prizes for guessing what that is.

The second clip shows the CLA doing a J-turn to park at the start of the red carpet. Maybe the actor getting off the car is supposed to be a star, but then we know what the real star of the ad is.

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