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Mercedes-Benz Post Record Sales Climb on the Major Areas of the Globe

Giancarlo Perlas January 11, 2013

zetsche

Daimler recently revealed that the annual sales of Mercedes-Benz showed signs of life this year. This was based on the annual sales report that the company published last January 4.

The records climbed an average of 4.5%, with the number of sales totaling up to 1,423,835 in 2012. The figures were 60,901 units more than the 2011 data. The month of December also marked a groundbreaking event in the history of the company because the number of purchases made by customers marked the highest in all the years of the company’s operation.

Mercedes-Benz sales were 11.8% higher in the US which now holds the record as the company’s biggest market. German sales were down by 0.4% and the low demand was attributed to the effects of the financial crisis. On the other hand, China listed a 1.5% growth while Middle East and Japan had 16.8% and 24.9% respectively.

CEO Dieter Zetsche commented in Daimler.com:

“We are very pleased with our sales for the full year 2012. Despite the difficult market environment in the southern European countries and numerous model change-overs, we managed to exceed the previous year’s sales record. Our new models in particular were received extremely well by our customers. From the B-Class, more vehicles were sold in 2012 than ever before in a single year, the A-Class got off to a sensational start and our new SUVs are also enjoying lasting popularity.”

About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at https://www.facebook.com/benzinsider, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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