Mercedes-Benz Looking to Cash-In on the Opportunities Presented in Super Bowl 2013

Giancarlo Perlas December 26, 2012

Millions will definitely be tuned in to witness the outcome of Super Bowl 2013 in New Orleans. However, the top executives of Mercedes-Benz are looking at the spectacular event on a different angle according to Reuters.

Set to make its impact on the late-game commercial will be the new 2014 Mercedes-Benz CLA. The aim of the advertisement’s airing during the phenomenal sporting occasion is to attract thousands of new and younger customers into buying the brand. The report further added that this strategy is being employed nowadays by luxury car brands in order to keep up with the highly competitive market.

Stephen Cannon, chief executive of Mercedes-Benz USA, stated that the Super Bowl ad and campaign represents the largest single marketing investment of the company in 2013. He said that the investment is necessary for them to step up in their game. However, he refused to comment further on the actual figures involved. But based on the recent industry estimates, the 60-second air-time of the spot alone which was set in the New Orleans’ French Quarter amounts to more than $7 million. That does not even reflect the total spending on the advertisement and promotional campaigns.

Tune in for more cool updates about the Mercedes-Benz ad that is set to air on Super Bowl XLVII by visiting this site regularly.

About Author

Giancarlo Perlas

Giancarlo Perlas is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations, particularly in the blockchain and cryptocurrency sectors. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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