First Stand Alone AMG Performance Center Now in Beijing

Clarissa April 22, 2012

Unlike AMG stores in 18 other countries, the new AMG Performance Center in Beijing is a stand-alone one, not the kind where the shop is inside a Mercedes-Benz shop.

It is in a prime location called Sanlitun Village North, a huge mall in the center of the Chinese capital. The store is no different than all the other locations where the fast car is being showcased as it is also designed with technology and dynamism in mind.

Ola Kallenius, CEO of Mercedes AMG GmbH said, “From the new AMG Performance Centers in Beijing, we expect an attractive approach and support of existing and potential customers AMG. Here in the Sanlitun Village North we have a top location that can hit hard in the existing and prospective customers our brand claim of driving performance. The new store has a role model for future “stand alone” Performance Centers in other cities that are already being planned.”

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