Daimler Announces “Detroit” the New Component Brand in North America

Clarissa October 17, 2011

The American Trucking Association started the Management Conference and Exhibition in Dallas, TX on October 15. And in that conference, Daimler Truck North America announced the “Detroit” brand.

The Detroit brand, from now on, will be inherent in all powertrain- related truck components. The new diesel engines are complying with the EPA 2010 emissions standard in the US. These engines are DD13, DD15 and DD16 and will have performance from 350 to 600HP. Because of the Daimler BlueTec technology, these engines are the world’s most low-emission and fuel efficient ones.


Andreas Renschler, Daimler AG Board of Management member, said, “We will combine all the components of truck powertrains in the new Detroit brand. By offering a broad range of its own perfectly coordinated powertrain components, DTNA will be able to fulfill its customers’ requirements even more effectively in the future. Detroit Diesel has long been synonymous with performance, quality, reliability, and fuel efficiency. We will be building on this heritage with the Detroit brand.”

With this Detroit brand. Daimler trucks reached a milestone in its global excellence strategy, most especially in the US market.

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