Roger Federer and Mercedes-Benz Announce a Strategic Partnership in China

Muamer Hodzic April 29, 2008

Mercedes-Benz announced today that they have signed a multiyear advertising and marketing partnership with the No 1 tennis player in the world – Roger Federer. Roger will join the “Swing for the Stars” program, part of the ‘Junior Tennis Development Program’ that Mercedes launched in partnership with the China Tennis Association. Mercedes-Benz “Swing for the Stars” Junior Tennis Development Program is designed to improve junior players’ skills and the coaches’ teaching level.

Roger: “It’s exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China,”