Roger Federer and Mercedes-Benz Announce a Strategic Partnership in China

Muamer Hodzic April 29, 2008

Roger Federer Tennis Player
Mercedes-Benz announced today that they have signed a multiyear advertising and marketing partnership with the No 1 tennis player in the world – Roger Federer. Roger will join the “Swing for the Stars” program, part of the ‘Junior Tennis Development Program’ that Mercedes launched in partnership with the China Tennis Association. Mercedes-Benz “Swing for the Stars” Junior Tennis Development Program is designed to improve junior players’ skills and the coaches’ teaching level.

Roger: “It’s exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China,”

Comments (4)

  1. Pingback: The car2go pilot program launching today in Austin | Mercedes Benz Car Auctions

  2. I love Roger Federer so much and he is the only powerful tennis player in the world. I wish to meet him someday. And also in my opinion, Mercedes Benz is the most beautiful and advanced car in comparison with other manufactories. I think it’s a great step to cooperate with each other coz the two are the best in their domain.


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