Model concept: Youthful and self-assured

Muamer Hodzic January 27, 2008
CLC – a new addition to the Mercedes alphabet which stands for a new
stand-alone model series – the new member of the successful Mercedes-Benz
coupe family. The CLC is the "youngster" in this coupe line-up – a
thoroughly sporty model, lively, self-assured and exciting. A compelling blend
of attractive design, reliable safety, tried-and-trusted technology and
everyday multipurpose functionality. In short, a genuine Mercedes-Benz whose
price tag of less than EUR 30,000 offers an entry route into the coupe line-up
of this renowned brand.
The CLC opens up a new chapter in the success story of the C-Class Sports
Coupe, which has enthralled some 320,000 drivers around the world since 2001.
It was a conquest model, not least because 70 percent of its buyers had never
before opted for a Mercedes-Benz. The two-door model took them by storm,
primarily attracting new customers for the brand bearing the famous star. With
this virtually unrivalled conquest rate, the Sports Coupe is one of the star
performers of the Mercedes strategic product initiative.
It is one thing to conquer new customers, but maintaining their enthusiasm for
the brand over the long term is another challenge. The Mercedes Sports Coupe
has managed to do both: more than two thirds of buyers of the predecessor to
the CLC were very satisfied with their car and remained loyal to the brand.
Better still, some 43 percent of these loyal customers actually opted for a
larger Mercedes-Benz after the Sports Coupe and are currently driving an
E-Class, CLK or an SLK.
In the spring of 2008 the new Mercedes Sports Coupe will take to the road,
bringing with it even more winning attributes so it can continue to secure new
conquests like its predecessor.
Standard equipment: typical Mercedes-Benz
The designers and engineers have enhanced or newly developed over 1100 parts,
creating a contemporary Sports Coupe, whose all-new front and rear design,
along with its even more agile handling in particular, all testify to its
metamorphosis, achieved without compromising the proven Mercedes standards in
terms of safety and comfort. The progress is measurable in terms of fuel
consumption, too: retuned engines have managed to cut fuel consumption by up
to 0.7 litres per 100 kilometres compared with the predecessor, the equivalent
of some 10.8 percent.
Even with just its standard equipment, the new CLC offers a wealth of
attractive and practical features. Take for instance the sports seats with
better lateral support than ever, THERMATIC automatic climate control system,
six-speed transmission, three-spoke multifunction steering wheel, six airbags,
belt tensioners and belt-force limiters for all seats as well as the new
projection-beam headlamps.
A selection of the extensive range of standard equipment:
  • Stowage compartment with cup holder in tunnel covering
  • Adaptive airbags for driver and front passenger
  • Acceleration skid control (ASR)
  • Electrically adjustable and heated exterior mirrors
  • Outside temperature display
  • Brake Assist
  • Diesel particulate filter (for CDI models)
  • ESP®
  • Headlamp Assist
  • Front power windows
  • 1/3 : 2/3 split-folding rear seats
  • Luggage net in front-passenger footwell
  • Belt tensioner and belt-force limiter for driver, front passenger and rear
  • THERMATIC automatic climate control with dust and activated charcoal filter
  • Instrument cluster with white needles
  • Light-alloy wheels (from CLC 230)
  • Steering column adjustable for reach and height
  • Three-spoke multifunction steering wheel with eight buttons
  • Fog lamps
  • Head restraints adjustable for fore-aft position and height, front and rear
  • Halogen projection-beam headlamps
  • ELCODE locking system with infrared/radio remote control
  • Power steering
  • Sidebags for driver and front passenger
  • Front sports seats with EASY-ENTRY system
  • Diffusor-look rear bumper
  • Heat-insulating glass
  • Windowbags
  • Central locking with crash sensor
  • Trim elements in brushed aluminium
Optional extras: factory-fitted individuality and innovations
Individuality is a key component in any coupe. Mercedes-Benz offers its
customers a wide range of factory-fitted options so they can tailor the CLC to
their own tastes and lifestyle. For instance, customers have a choice of three
different upholstery fabrics, three leather colours and many optional extras –
ranging from the panoramic sliding sunroof to the dark-tinted rear window and
rear side windows, the newly developed infotainment system with colour display
and voice control to the bi-xenon headlamps with additional cornering light
function. CLC customers also have the option of ten different light-alloy
wheels and tyre sizes.
Selected optional extras include:
  • Bi-xenon headlamps with cornering light function and cleaning system
  • Five-speed automatic transmission
  • Direct-steer system
  • Latest-generation infotainment units
  • Leather appointments
  • Leather steering wheel and gear lever
  • Light-alloy wheels (standard from CLC 230)
  • Media interface for external MP3 players and other audio devices
  • Panoramic sliding sunroof
  • PARKTRONIC with new sensors and reprogrammed control logic
  • Rain sensor
  • Rear sidebags
  • Seven-speed automatic transmission (for CLC 230 and CLC 350)
  • Heated front seats
  • Voice-operated control system with whole-word recognition capability
  • Surround sound system
  • THERMOTRONIC luxury automatic climate control system (in the Exclusive
  • Trim elements in bird’s-eye maple
Sports package: even more agility
 The sports package further underlines the sporty credentials of the new
Mercedes-Benz CLC. Take for instance the headlamps with the dark-tinted
surround, darkened tail lights, special aluminium trim elements in the
interior, a black roof liner and 18-inch light-alloy wheels. The message from
this exclusive model variant is unmistakable: get in and experience a
heightened sense of driving enjoyment.
Sports package equipment (selection) at a glance:
  • Cognac brown highlight colour (with leather appointments)
  • Direct-steer system with variable, sporty, dynamic rack ratio
  • Black roof liner
  • Front design: headlamps with black inner surround; radiator grille with
    black louvres and chrome highlights
  • Instrument cluster with chequered flag pattern dial and red needles; rev
    counter and speedometer with needles in "6 o’clock position"
  • Rear design: darkened tail lights; third brake light in smoked glass
    look; diffusor-look bumper; oval stainless-steel exhaust silencers
  • Leather sports steering wheel
  • 5-twin-spoke light-alloy wheels (18‑inch) with wide-base tyres 225/40 R
    18 (front) and 245/35 R 18 (rear)
  • ARTICO man-made leather upholstery in black or alpaca grey
  • Sports suspension
  • Aluminium-look gear lever with leather gaiter
  • Sporty engine sound (with petrol engines)
  • Brushed stainless steel sports pedals with rubber studs
  • Sports air filter for the V6 models
  • Gearshift paddles on sports steering wheel (with automatic transmission)
  • Dark brushed aluminium trim elements
In addition to the sports package, Mercedes-Benz offers two other attractive,
favourably priced equipment packages for the new CLC:
  • The Exclusive package includes the THERMOTRONIC luxury
    automatic climate control system as well as electrically adjustable front
    seats with memory function for seat, head restraint, steering wheel and
    mirror settings
  • The Comfort package includes automatically dimming mirrors,
    electrically folding exterior mirrors, a rain sensor and a system which
    warns the driver if the tyre pressure is too low

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