Mercedes in Second Life

Muamer Hodzic June 28, 2007

You’ve probably heard about the news that Mercedes wanted to market the new C-Class in Second Life, when I posted about it. Now here is a video of what it looks like inside the SL world and how Mercedes is trying to promote and sell their virtual cars to the citizens there. While I can understand why people would spend time living in a virtual world, I just can’t understand that they would spend real money to to furnish their homes or buy cars. Either way, a good move by Mercedes to advertise their cars to the people who have escaped the real world. You’ve got to catch them, anywhere they go. This this has gotten so popular that even Bosch, yes Bosch, wants to jump on the band wagon. Silly isn’t it.

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