All future Mercedes models to get hybrid option

Muamer Hodzic March 14, 2007

I wrote a post a couple of weeks ago about DCX and BMW working together to develop a hybrid drive system for their future models. There is more news coming out of Stuttgart from DaimlerChrysler Chairman Dieter Zetsche, who is saying that the company’s current philosophy of favoring the diesel engine over hybrid-drive technology has been overturned, citing pressure from customers.

“We won’t develop any future models without a hybrid option,” Zetsche said, adding, “We will offer our customers the right product.”

This of course was unavoidable for Mercedes, as consumers have been made to believe that hybrid technology is the future. It looks like DCX has just realized that people don’t buy what’s best for them, but what they think is best for them. Honda and Toyota have successfully changed the consumers mind and made them believe that hybrids are the future, which they possibly are.

It is not clear when the first models will hit the showroom, but some say that it could be 2 or 3 years from now, bringing it to the 2009 or 2010 model years. Mercedes approach to the hybrid industry will not be like the one from Toyota, as they will initially only offer mild hybrid, which is designed to add performance and increase fuel efficiency, but it won’t be able to purely run on the electric motor.

Comments (6)

  1. Hybrids are the trend in the car industry today. Customers really so passionate about the idea and owning one. However, Mercedes is also fervent in diesel productions or creating one that is fuel efficient because of the rising of the price of gasoline. They already has made Mercedes 300D parts which does an impressive fuel economy and can run using straight vegetable oil. Creating a mid-hibrid is a good option. Hopefully, it can get the support of Merc fans.

  2. I feel that with the different engine options and their related power, increasing the fuel efficiency should be the nunber one priority. More power is okay but not at the expense of efficiency.

  3. That is a good point, but a person who drives a $100,000 S-class doesn’t really care how much fuel his car consumes nor does the person care how much gas is. What the person cares about is power, comfortability, reliability, agility, etc. That is what Mercedes is aiming at.

  4. Pingback: Daria Model

  5. Pingback: Daria Werbowy

  6. I just read in the new Automobile that Audi is going to forge ahead with diesels in almost all models, turbo 4s, the 3.0l V6, etc. I surely wish MB would do the same. The GLK cries out for a small diesel and I just don’t see the downside to offering them as options. It would damn well help with the CAFE requirements.


Leave a Comment

Login to your account

Can't remember your Password ?

Register for this site!