Mercedes-Benz Opens Virtual Brand World in Second Life

Muamer Hodzic February 18, 2007

It looks like Mercedes is joining the very addictive and probably most useless game in the world – Second Life. Why would somebody want a virtual second life, I can’t even manage my first life, but I guess for those that want to escape reality and slip into virtual reality, Mercedes has found a way to target them there as well. With its virtual showroom and mixed-tapes music, Mercedes-Benz will set a new standards in the online world. I guess the only way for the people in ‘Second Life’ to escape from virtual reality that is slowly becoming a reality is to setup a ‘Third Life’. Wow, that is a great idea.